CPNA CONFERENCE OVERVIEW:


Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.

From Concept to Creative: How to Best Engage the Multicultural Market

Date:
Sunday, July 24, 2016
Time:
12:00pm - 1:30pm
Venue:
Reef D
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
As a demographic, African-Americans spend in excess of $7.5 Billion annually on beauty worldwide, thereby, making them one of the most significant consumer bases in the marketplace. But often times marketing to this consumer proves challenging given their unique type of beauty needs and a myriad of other factors ranging from assortment to even language. Consequently, come hear the leading talents and influencers in Black & Brown beauty share their expertise on how best to communicate with this increasingly important segment in a culturally relevant and effective manner. This candid discussion will be of particular interest to brands, distributors, retailers, press and well as anyone interested in the often-misunderstood multicultural demographic. Presented in collaboration with love, Aunt Bonnie.

SPEAKERS

TV Home Shopping Culture: Is Your Brand Camera Ready?

Date:
Sunday, July 24, 2016
Time:
1:00pm - 2:30pm
Venue:
Reef E
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
QVC, HSN and EVINE live reach hundreds of millions of homes worldwide reporting combined product sales of more than $13B in 2014 alone. Beauty and personal care products remain strong sellers, with a thriving global audience of aid brand fanatics just waiting for the next big offer. Beauty brands selling on these channels can sell millions of dollars in product in minutes, or they can have short-lived 15 minutes of on-air fame. If your brand sells or aspires to sell on home shopping networks, you need to understand how to get the home buyer to reach for their credit card.

SPEAKERS

Spa Market Evolution: Green Mile Markers

Date:
Sunday, July 24, 2016
Time:
3:00pm - 4:30pm
Venue:
Reef D
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
The crossover between spa and wellness started long ago when manufacturers and spa operators recognized they needed to deliver a wholesome healthy alternative to regular beauty products and lifestyles. Organic professional beauty started to evolve into greener products featuring fewer lifestyles. Organic professional beauty started to evolve into greener products featuring fewer ingredients while spa meus started to offer fresh ingredients as part of their offerings. Detoxing, juicing, and wellness therapies are now part of the spa vocabulary and the professional beauty spa market is continuing to evolve and redefine this market segment. The story of how we got to now will be told by both pioneer manufacturers along with a relative newcomer, both with differing experiences to share. Additionally a leading spa operator at the forefront of the green spa movement will provide the background on what brands competing in this space must never lose sight of as they embark on a more eco-friendly product journey.

SPEAKERS

Uncovering the Future of Innovation Cultures and Processes

Date:
Sunday, July 24, 2016
Time:
3:00pm - 4:30pm
Venue:
Reef E
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
Success at innovation is not just dependent on overall spending on R&D or focus on product innovation. Companies in every industry and every country are being challenged with better understanding innovation and quantifying a successful culture of innovation. Furthermore, organizations outside of the corporate sector have a profound impact on defining the future of innovation as breakthrough ideas are increasingly incubated and generated in these forums. As a result, companies are looking beyond their boundaries for help with innovation by partnering with external entities, including academia, NGOs, creative agencies, media and research companies, innovation consultancies, and even crowd-sourcing. This session will re-examine the definition of innovation and the future evolution of innovation cultures and innovation processes, including what partners will contribute to innovation culture, and how corporations and brands might be structured for innovation in the future. Typically reserved for alumni and guests, The Fashion Institute of Technology (FIT) will present its Cosmetic and Fragrance Marketing and Management Capstone 2016 program findings on these topics exclusively at Cosmoprof North America.

SPEAKERS

Retailers Unfiltered

Date:
Monday, July 25, 2016
Time:
11:00am - 12:30pm
Venue:
Reef D
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
Getting your beauty products onto a retailer's shelves is a major accomplishment. Generating sales and reaching set goals is quiet another reality, not to mention securing a profit once all expenses are covered. If you're looking to grow a retail distribution footprint you can't afford to miss out this tell-all session. Former key executives from leading national and international retailers will give you a behind the scenes sneak peek and answer your burning questions.

SPEAKERS

The Beauty of Sustainability: More Than Green Packaging

Date:
Monday, July 25, 2016
Time:
11:00am - 12:30pm
Venue:
Reef D
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
Sustainability and social responsibility are a growing trend in beauty and retail industry today. Consumers are the ones driving this awareness, supporting untraditional ecommerce models and valuing the stories behind the products they purchase. But is this a trend that is here to stay? What will guide attendees through the biggest challenges facing brands in the eco-friendly environment and address sustainable business models. When the product price and perceived product quality are equal consumers will be increasingly turning to eco and alternative-use attributes as the deciding purchasing facto. Brands cannot afford to ignore this as they develop their brand positioning and marketing strategies.

SPEAKERS

Indies: Navigating Uncharted Paths (Making Little Bets)

Date:
Monday, July 25, 2016
Time:
1:00pm - 2:30pm
Venue:
Reef D
PBA Member & ICMAD Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
In today's world of '#WCWWTWI' (what consumers want when they want it), the old traditional rules of distribution and branding no longer apply. Successful entrepreneurs try out a multitude of ideas-from changing product formulas, to altering creative imagery and design, to finding catchy marketing slogans and buzzwords-all while constantly moving forward, learning from errors and improvising without fear. This type of approach is actually ideal when much is unknown and the market is hyper-congested with competitors who have more resources and know-how. The winners will be those entrepreneurs who constantly refine and tweak their concepts ending up with quite a different brand than their initial startup concept. Hear successful entrepreneurs who will share their paths to success and how they found their voice and niche along the way.

SPEAKERS

A State of Clean: Redefining Green Marketing

Date:
Monday, July 25, 2016
Time:
1:00pm - 2:30pm
Venue:
Reef E
PBA Member & CEW Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
There's no denying it; our planet is transforming into a place where pollution, sun radiation and scarcities for water and land are ways of life. As savvy consumers continue to demand healthy food coming from trustworthy sources with fewer ingredients listed and shorter shelf life, a similar focus is shifting to beauty. Buzzwords like 'organic', 'natural', and 'naturally derived & inspired' are now being replaced with keywords 'free of' to indicate absence of harmfully perceived ingredients. This new crop of products aims to alleviate consumer worries while delivering results, which ultimately is the standard products are judged by. This panel of experts will share market data trends and also touch upon key topics such as marketing, selling and connecting with consumers.

SPEAKERS

Looking for Ways to Leverage Your Content Marketing?

Date:
Monday, July 25, 2016
Time:
4:00pm - 5:30pm
Venue:
Reef D
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
Wondering how to understand social media ROI? Are you looking into how to integrate social shopping as part of your online marketing strategy? Our panel of experts will touch upon several key technology and social marketing trends to give you actionable ideas. From visually enticing Instagram item shots married with clever ways to enable shoppers to buy items quickly and seamlessly to highly functional apps that allow testing of products virtually, the path to monetizing your online "likes" is full of possibilities. Leading authorities in the content marketing and monetization of social fields will outline best practices and partnerships that may just bring you additional revenue.

SPEAKERS

Spa Trends: Strategies for Adopting the Hottest Wellness Movements in the Spa

Date:
Monday, July 25, 2016
Time:
4:00pm - 5:30pm
Venue:
Reef E
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
The ever-changing spa marketplace is a hotbed for wellness trends. An expert panel with decades of experience will delve into exciting trends that are making a splash, from on-demand services and their impact on the industry to unique treatments and out-of-the-box offerings to hot ingredients to watch. Find out what is on the spa horizon and how you can bring it to your spa to keep yourself and your clients on the cutting edge of wellness.

SPEAKERS

How to Do Business With Us

Date:
Tuesday, July 26, 2016
Time:
9:00am - 9:30am
Venue:
Reef E
PBA Member Price:
Complimentary
Non-Member Price:
Complimentary
Amazon has become a shopping destination with over 304M active customer accounts worldwide. Amazon strives to provide customers with selection, convenience, and best-in-class customer service. Amazon Beauty encompasses Beauty, Grooming, Luxury, and Professional Beauty categories. Amazon's beauty business innovates on behalf of customers with personalized recommendations, engaging video content, trend round-ups, robust product pages, and editorial content from industry partners. Please welcome Burak Erdem, the DMM over Beauty & Grooming at Amazon.

SPEAKERS

How to Do Business With Us

Date:
Tuesday, July 26, 2016
Time:
9:30am - 10:00am
Venue:
Reef D
PBA Member Price:
Complimentary
Non-Member Price:
Complimentary

Evine, an omnichannel retail experience, offers exciting brands and unique, relevant products to customers around the country. Our television network delivers entertainment shopping to 88 million homes while our ever-growing mobile, online and social channels invite customers to shop anytime, anywhere. Teresa Harris, VP of Beauty, will discuss how to successfully launch your brand on Evine using the holy grail of video retail: proven product, engaging personality and compelling story.

SPEAKERS

Next in Hair: What's New in the Hair Care World?

Date:
Tuesday, July 26, 2016
Time:
9:30am - 10:30am
Venue:
Reef E
PBA Member Price:
Complimentary
Non-Member Price:
Complimentary

There are many exciting movements in the hair care sector. Join leading beauty trend forecasting agency Beautystreams for a survey of the latest global hair care trends - from innovative brands and intriguing textures, to current directions in styling looks from the runways. Also get a special sneak preview of Beautystreams' Spring Summer 2017 Hair Color and Styling Forecast.

SPEAKERS

A Roadmap to Developing Your International Distribution: BRIC Area Spotlight

Date:
Tuesday, July 26, 2016
Time:
11:00am - 12:30pm
Venue:
Reef D
PBA Member Price:
No cost to attend
Non-Member Price:
No cost to attend
Up until recently, the BRIC region was considered the most dynamic spot within the emerging markets. However economic conditions appear to have shifted, so what is the current market environment, opportunities and challenges? And what are the expectations for a beauty start-up interested in pursuing international business development? This in-depth seminar will feature USCS representatives from BRIC countries [Brazil, Russia, India and China] who can speak about specifics related to those markets; plus learn first-hand the experience of a beauty brand who has encountered much international success with the help of USCS resources.

SPEAKERS

The Social Game: Influencers

Date:
Tuesday, July 26, 2016
Time:
11:00am - 12:30pm
Venue:
Reef E
PBA Member Price:
$40 until June 24; $50 beginning June 25
Non-Member Price:
$55 until June 24; $65 beginning June 25
Consumer views of beauty videos and beauty marketing on platforms such as YouTube are continuing to grow at an unprecedented rate, highlighting significant shifts that beauty brands and marketers should be aware of. Beauty creators own 80% of YouTube's top performing beauty videos; however, beauty video content from brands is becoming more popular. Emerging content categories hold critical growth opportunities for brands. Categories such as men's grooming, multicultural beauty and the mature beauty market targeting consumers over the age of 45 are growing faster than the overall beauty space. Videos that combine beauty with other lifestyle categories such as fashion, health and even comedy are also growing in popularity. Gain insights from a group of influencers who rank at the top of the online beauty sphere and who are well versed into the subtleties of connecting with beauty consumers.

SPEAKERS

ENTREPRENEUR ACADEMY PACKAGE

Date:
Saturday, July 23, 2016: - (1) ticket to Beauty Pitch competition
Sunday, July 24, 2016: (7) Entrepreneurial Academy classes plus lunch
(1) Expo ticket good for Sunday, Monday, and Tuesday
Time:
9:00am - 5:00pm *Lunch included 7/24*
Venue:
Lagoon H
PBA Member Price:
$575 until June 24; $675 beginning June 25 (up to 25% in savings)
Non-Member Price:
$775 until June 24; $875 beginning June 25 (up to 35% in savings)
Held the day after Beauty Pitch™ 2016, this unique Academy was created to provide beauty entrepreneurs with the tools they need to succeed. Entrepreneur Academy classes will show attendees how to turn ideas into action, build a brand, manage financials and more. Each one-hour class features an interactive lecture with a Q&A session to follow. Class descriptions and a la carte class prices can be found below.

Financing and Capital Raising 101 - Articulating a Compelling Business Plan

Date:
Sunday, July 24, 2016
Time:
9:00am - 10:00am
Venue:
n/a
PBA Member Price:
$80 until June 24; $90 beginning June 25
Non-Member Price:
$110 until June 24; $120 beginning June 25
One of the most challenging issues you face in the early stages of your business is financing it. No matter what type of financing you seek, there are some basic things you need to know to attract capital. What is your vision? How do you articulate your strategy? Why is your business different and better? What will you do to build and sustain your competitive advantage? This session will help you focus your vision, strategy and capital needs into a summary that can be used to attract partners and capital. Get results, while preempting pitfalls and questions.

SPEAKERS

Dealing with Contract Manufacturers & Suppliers: Tips + Best Practices

Date:
Sunday, July 24, 2016
Time:
10:00am - 11:00am
Venue:
n/a
PBA Member Price:
$80 until June 24; $90 beginning June 25
Non-Member Price:
$110 until June 24; $120 beginning June 25
Dealing with manufacturers and suppliers for the first time around can be daunting. Nothing seems to make sense, including their vocabulary. This class will guide you through key points so you can comfortably and confidently navigate through the product development and manufacturing process.

SPEAKERS

The Legal Framework

Date:
Sunday, July 24, 2016
Time:
11:00am - 12:00pm
Venue:
n/a
PBA Member Price:
$80 until June 24; $90 beginning June 25
Non-Member Price:
$110 until June 24; $120 beginning June 25
Dealing with the regulatory and legal aspect of your business can be costly and confusing. Proper advice and planning can save you many headaches and money.

This class will give you a thorough overview on topics such as:
  • FDA registration: what is and isn't necessary
  • IP: trademarks and patents
  • Claims: packaging, online and social marketing
  • Asset protection: is your formula free & clear

SPEAKERS

Creating Your Go To Marketing Strategy

Date:
Sunday, July 24, 2016
Time:
12:00pm - 1:00pm
Venue:
n/a
PBA Member Price:
$80 until June 24; $90 beginning June 25
Non-Member Price:
$110 until June 24; $120 beginning June 25
Did you know you need a distribution plan before you develop your products and marketing strategy? Where you intend to sell your products affects every decision you make. It's imperative you understand the pros and cons of ecommerce and the multi levels of bricks and mortar. Each channel has its own rules, processes and financial models. Selling in some channels precludes selling in others. Learn the basics of this complicated selling environment and make informed decisions.

SPEAKERS

Financing Basics

Date:
Sunday, July 24, 2016
Time:
2:00pm - 3:00pm
Venue:
n/a
PBA Member Price:
$80 until June 24; $90 beginning June 25
Non-Member Price:
$110 until June 24; $120 beginning June 25
Featuring a panel of beauty industry investors, this class will touch upon financial questions that most entrepreneurs face. Topics will include financing options available to new and established companies; advice on how to pitch and prepare for investor meetings and how to establish an exit strategy for your business. No questions are off limits so bring your list of questions.

SPEAKERS

Create a Brand Experience That Stands Out

Date:
Sunday, July 24, 2016
Time:
3:00pm - 4:00pm
Venue:
n/a
PBA Member Price:
$80 until June 24; $90 beginning June 25
Non-Member Price:
$110 until June 24; $120 beginning June 25
In a crowded space, your brand needs to attract all the right kinds of attention. Using the 6P's (Product, Place, Packaging, Positioning, Promotion and Price), we'll show you the ultimate strategy to get customers to fall in love and take your products home.

SPEAKERS

Accelerate Results & Build Brand Champions

Date:
Sunday, July 24, 2016
Time:
4:00pm - 5:00pm
Venue:
n/a
PBA Member Price:
$80 until June 24; $90 beginning June 25
Non-Member Price:
$110 until June 24; $120 beginning June 25
Brand communication impacts the connection with both industry influencers and consumers and can quickly catapult your sales if implemented right. The democratization of digital media means that you are now in the driver's seat and can personalize and get across your storytelling message better than ever. Old fashioned marketing communications and distribution strategies are out yet understanding the new rules and how to best align the industry with a seamless customer experience is paramount. By showcasing insight on a range of emerging digital channels, this session will provide new perspective for how to get your brand on the shopping list, build credibility and deliver results.

SPEAKERS

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