If you are looking for new and exciting cosmetic brands, the Discover Beauty area is the best place to find them. The Discover Beauty section features a lineup of brands just being launched to market alongside "Beauty Imports" - international brands established abroad but not yet available in the US marketplace.

The Discover Beauty program, an exclusive initiative of CPNA, celebrates its fifth successful year of matching leading retailers with emerging beauty and skin care brands in 2012. Pulling talent from all around the world, these brands are vying to become "the brand to watch" at this year's show.

One-on-one exploratory meetings will be held between brand creators and specialty retailers in a private setting but you are invited as well to come and discover all the participating brands throughout show hours.

The "in the know" retail community comes together to rejoice in the creation of a special program that answers their unique needs.

Join us and see beauty trends from all corners of the globe in one special designated location in pavilion A.

USA Canada Japan Isreal Italy
Sweden New Zealand Australia Ireland
USA - Canada - Japan - Israel - Italy - Sweden - New Zealand - Australia - Ireland

Introducing the 2010 Discover Beauty exhibiting companies.


Returning for a 6th year, Discover Beauty has unearthed several remarkable new products with the expectation that they will be added to the current marketplace. The event organizers are proud to announce the hand-selected brands that will be part of Discover Beauty 2012. This line-up includes hidden gems from across the globe – each one adding value, solutions, and excitement to the show and to the most important part of the equation – the consumers.


Beautécam is a Social Application that enables to skin check and search for people who has the same skin type on smartphone. Our target users are people who want beautiful skin all over the world. We keep providing service that shares information from analytical images, and achieve new marketing.


BioElixia is a new Australian scientific beauty brand, developed from over 10 years of world-first biotechnology research. Our patented TPM Delivery Technology is the foundation of our BodyShaper product - a revolutionary anti-cellulite cream that is scientifically proven to reduce the bumps and dimples associated with cellulite in 28 days.

Caribbean Joe Skin Care Collection

Caribbean Joe skin care for face, bath and body are newly innovated collections inspired by the authentic islands of the Caribbean….taking you and your skin to a total vacation… Each product is specially crafted to capture the natural beauty of the dazzling white sands, crystal blue waters and scents of the islands.


Fairiche's Radiance line is one of the most powerful brightening systems on the market addressing the 5 most noticeable signs of aging. Formulated with natural skin brightening extracts, Vitamin C antioxidants and powerful anti-aging peptides it lightens dark discoloration, softens fine lines and improves skin tone/firmness.


Beyond Mascara! It's Paint-On False Lashes. Fiberwig has been staying with TOP SHARE since launched 11 year ago in Japan. Fiberwig has been sold more than 3 million units per year, and the sales is very stable and still keep attracting the new customers in the new generations!


GOLDFADEN MD is the only physician strength, dermatologist developed, natural skincare line in the industry. The highly efficacious, non-prescription skincare solutions utilize state-of-the-art technologies with active plant cells and anti-oxidant rich botanicals. GOLDFADEN MD's problem-solving skincare remedies target a wide range of specific skin concerns inspired by treatments developed in Dr. Goldfaden's dermatology practice-no appointment required.Physician Strength, Naturally Inspired !

Hevia Skin Science

Oscar Hevia, MD, cosmetic dermatologist and founder of The Hevia Center for Research has created a superior line of skincare products using scientifically active ingredients to help prevent skin aging and encourage skin rejuvenation. Introducing: Hevia Skin Science…Ingredients with a Purpose™, containing his proprietary, patent-pending antioxidant red mangrove extract and his own exclusive OH-XI Complex™ a blend of powerful anti-oxidants and peptides to protect the skin against environmental aging factors.

KARORA Cosmetics

Irish beauty brand KARORA offers women a stylish skin caring choice in the natural beauty category. KARORA's collection of botanical bronzing products deliver custom colour with intense skin treatments that hydrate and enhance skin texture and tone. The multi-tasking formulas contain signature ingredients of grape seed, acai berry, jojoba and argan. The KARORA range includes their hero Instant Tan wash off, award winning Gradual Bronzing Moisturiser SPF15 and luxury Self Tan Mists – all at affordable price points.

Layla Cosmetics

Layla Cosmetics has been creating trend setting and cutting edge products from Milan for over 70 years. Fusing the latest in technology along with an Italian fashion influence, Layla reveals their newest collections for the first time to the U.S market unveiling ground-breaking innovation and nail art to the industry.

Marula—The Leakey Collection

Marula – The Leakey Collection has higher levels of antioxidants and omega 9 than argan or grape seed oil, offering better absorption and longer-lasting hydration. Light and powerful, this prized oil aids in leaving skin soft and supple with increased elasticity and firmness for a healthy, beautiful and age defying look.


NIKI SAINT PIERRE BOTANICAL COSMECEUTICALS is a groundbreaking facial skin care line of intensive treatments designed to support the skin's natural processes. It works overtime--at night, while you sleep--to optimally support the skin's functions (ie: cellular turnover, replenishment, tissue repair and regeneration) enabling it to function more efficiently and in a more youthful state. Free of parabens, mineral oil, synthetic fragrances and coloring. The result? A natural, radiant, healthier youthful look.

Recipe for Men

Created by men specifically for men, Recipe for men is pure hydration and energy for the skin. Developed in the harsh winters of Scandinavia, the formulations are carefully selected to fit a man's needs. With oil-free textures that guarantee quick absorption and minimize shine, Recipe for men stands for logical skincare without fuss.

Scarlett & Greene

Made in New Zealand with pure ingredients and no nasty chemicals, Scarlett & Greene is the hottest natural, youth skincare range to hit the market. Combining the best of science and nature we've formulated a range specifically for the young.(13-25yrs). Our unisex range is simple and effective leaving young skin clear, fresh and looking hot!


TEMPTU, the leader in AIRbrush Makeup was founded in 1981. With the introduction of the AIRpod Makeup System, TEMPTU has revolutionized makeup application for every woman – it's fast and easy to use, and in just three steps and less than three minutes, you get results that are truly flawless.

Violent Lips

At 13 years old, Isabella Haddad and her sister were playing with their mom's temporary Chanel tattoos when she affixed them to her lips. Just like that, the idea for temporary lip art was born as Isabella and her family set out to create FDA approved, cosmetic grade lip appliqués. Fast-forward two years later and her company, Violent Lips is one of the fastest growing trends in beauty - being hailed as the "Future of Lipstick" by Allure Magazine.

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