Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.
The Business of Change: Reinventing Past Beauty Hits Into Tomorrow's Trends
| Date: | Sunday July 14th | |
| Time: | 3:00pm to 4:30pm | |
| Venue: | Bella Pavilion D Conference Room #1 | |
| Price: | $40 non-members | $30 PBA members ($10 extra after June 14) | |
The beauty and fashion industry is forever changing and forever reinventing itself. We all have said at one point or another when seeing a new product, "Oh, I remember I used to have a product like this a few years ago!" Predicting trends may not be easy, but it is important to look back at the past to see what inspires reinvention of older concepts or ingredients, for example today's bb creams, mineral makeup and the nail art craze. While reinvention is based on updating beloved product concepts, one factor to consider when developing new beauty products (or a new brand) is the shift in the cultural and economic climate. What will the face of the future consumer look like, and what are their expectations in terms of beauty product performance and presentation?
PBA CEO Round-Table: The Indie Brands
| Date: | Sunday July 14th | |
| Time: | 4:00pm to 5:30pm | |
| Venue: | Jolie Conference Room #2 | |
| Price: | $40 non-members | $30 PBA members ($10 extra after June 14) | |
The professional distribution channel focused on the salon sector is once again showing signs of growth -according to PBA the professional haircare industry shipments in 2012 grew by 2.2% (through June 2012). Opportunities are ripe for innovative brands to develop distribution and make a dent in the marketplace. This panel will feature key decision makers from independent professional salon brands who will share insights on how they were able to build their distribution platforms and how they compete in the marketplace with the large multi-national brands and their large advertising and promotional warchests.
It's All in the Details: A Legislative Update
| Date: | Monday July 15th | |
| Time: | 11:00am to 12:30pm | |
| Venue: | Jolie Conference Room #2 | |
| Price: | Complimentary access to all show attendees | |
Now more than ever there is state and federal activity that could potentially involve your business. For years the world of beauty was untouched by active legislation but that has dramatically changed and escalated over the past 3 years. A change in the current laws will impact everyone working in the industry – manufacturers of private label, contract manufacturers, suppliers and distributors in all facets of the industry. To protect the interests of the industry the top 3 beauty associations – ICMAD, PBA and PCPC - have elected to collaborate to allow the industry to have one voice and take a front line approach. This is a session that will have meaningful take away content and help you to best understand areas to plan for and address for your own business.
The Next Phase Of Online Marketing: The Smart Phone Mobile Platform
| Date: | Monday July 15th | |
| Time: | 11:00am to 12:30pm | |
| Venue: | Bella Pavilion D Conference Room #1 | |
| Price: | $40 non-members | $30 PBA members ($10 extra after June 14) | |
There are 400 million mobile devices in the US and 307 million consumers… $100 billion was spend on mobile media globally in 2012. The phone is an intensely personal device presenting a great opportunity to brands for personalization and engagement. Online viewership is now moving from personal computers to smart mobile phones. As this shift is taking place and more consumers are now accessing the internet via their smart phones, companies focused on the online space need to adapt to this new dynamic. What are the applications and opportunities for beauty brands to integrate in-store experience, education and service with technology? From the format / design perspective to customizing content for on the go consumption where small 'snackable' bites of information resonate the most, what are the issues marketers and e-tailers need to consider?
Cut to the chase: Create a successful online strategy
| Date: | Monday July 15th | |
| Time: | 1:00pm to 2:30pm | |
| Venue: | Jolie Conference Room #2 | |
| Price: | $40 non-members | $30 PBA members ($10 extra after June 14) | |
The notion of online marketing and engagement has changed for many brands whereby shifting the marketing focus to digital is no longer a necessity for being considered 'hot' but rather it has become
a valuable asset in their marketing tool kit assuming that all the elements can be integrated authentically into the brand's personality and global marketing strategy. Each channel used for online marketing has a different strategic purpose, different ROI considerations, and should be measured differently in terms of contribution to the brand. Not every brand can and should use every aspect of Social and Digital Media; learn how to reframe conversations, budgets and efforts around social online strategy based on the company's objective rather than the following the latest online fad.
Building a Foundation to A Successful Digital Marketing Campaign
| Date: | Monday July 15th | Time: | 3:00pm to 4:00pm; 4:00pm to 5:00pm |
| Date: | Tuesday July 16th | Time: | 10:00am to 11:00am; 11:00am to 12:00pm |
| Venue: | Onsite Meeting Room #1 | |
| Price: | $180 non-members | $150 PBA members ($20 extra after June 14) | |
YouBeauty.com has quietly become the largest independent health and beauty site in just over a year and a half. They have garnered over 250,000 followers across multiple social networks which have helped them to build the site's audience to over 4 million visits per month. Their presence on Facebook, Twitter, Pinterest and other platforms have been instrumental in this growth. Their chief marketing officer and social media strategists will be on hand to provide one-on-one workshops to help advise you on ways you can reinvigorate your online marketing strategy and presence. The small intimate workshop will allow only 4 participants to provide a personalized experience and will include a review of the main pillars that any digital marketing strategy should include.
All companies participating in the one-on-one workshops will be automatically entered into a drawing; one winner will be selected and will enjoy a three-month mentorship from YouBeauty.com digital marketing gurus.
Spa Sector – how to build synergies & grow spa distribution
| Date: | Monday July 15th | |
| Time: | 2:00pm to 3:30pm | |
| Venue: | Bella Pavilion D Conference Room #1 | |
| Price: | $40 non-members | $30 PBA members ($10 extra after June 14) | |
The spa market continues to experience sluggish growth yet the potential is there for companies to grow a presence into this important market segment. What are the keys to success – is there a checklist that companies must review and follow in order to gain meaningful distribution and clout into this sector. This panel involves a spa chain operator, a distributor and a major brand who can address ways they've successfully helped one another and small companies grow to a relevant volume.
The US Multicultural Market: African American Beauty
| Date: | Monday July 15th | |
| Time: | 4:00pm to 5:30pm | |
| Venue: | Bella Pavilion D Conference Room #1 | |
| Price: | $40 non-members | $30 PBA members ($10 extra after June 14) | |
A first of its kind on the international platform of Cosmoprof – a candid round-table with and about the multicultural players and the state of the industry. The multicultural market is very nuanced and segmented with many stereotypes being used as part of marketing campaigns but is this segmentation still relevant and / or necessary in today's landscape where African-Americans make-up 14% and Latinos are 25% of the total US population. There is lots of attention put on the black hair industry; while the rest of the economy was sagging, black hair care achieved sales of $9 billion a year. This session is of particular interest to the retailers catering to this market segment especially the OTC community.
PBA Distributor Forum
| Date: | Tuesday July 16th | |
| Time: | 8:00am to 10:00am | |
| Venue: | Pavilion D Meeting Room | |
| Price: | $40 non-members | $30 PBA members ($10 extra after June 14) | |
The Professional Beauty Association (PBA) is pleased to bring together distributors from across the country for the PBA Distributor Forum held at Cosmoprof North America. If you are looking for ways to maximize your company's potential, coordinate your territory more effectively or increase your customer's experience then you need to attend this event! During this two hour presentation, attendees will hear from a keynote speaker as well as share ideas and best practices with fellow distributors.
Open to distributors of professional beauty products only.
Zappos Corporate Culture Tour
| Date: | Tuesday July 16th | |
| Time: | 8:30am to 11:00am | |
| Venue: | Tour & Travel Lobby Mandalay Bay Hotel Lower Level | |
| Price: | $150 non-members | $125 PBA members ($20 extra after June 14) | |
To use a simple analogy, fitting into a company's corporate culture is like buying a new pair of shoes. You want shoes that provide comfort, match your personal style, and last long enough to get you where you want to go. Zappos is known internationally for their corporate culture tours at their headquarters in Las Vegas. Many industry executives including CEO's take the tour to see what makes this winning formula of redefining the traditional work-place atmosphere so successful. You are invited to take a walk in a Zapponian's footsteps and see their culture first-hand. You will be guided on a 60-minute tour of the Zappos Headquarters, be introduced to different departments, including their call center and become Zappos Royalty even if for a few brief moments.