Professional business development plays a key role in nurturing the next generation of industry leaders. It also allows experienced managers and business entrepreneurs to refine their current skills as well as acquire new information needed to keep pace with all the new developments.
Best Beauty Retailers in Las Vegas Tour
Date: Saturday, July 30 2011. 1:00 pm – 5:00 pm
Venue: TBC
Price: $125 & after June 30 $175; PBA Members 100 & after June 30 $150
Hop on the bus for a guided tour of some of Las Vegas' best retail stores – specialty boutique (Skins 62), self-serving dispensing unit (U-TIQUE), traditional beauty supply store (Beauty Center) and beauty emporiums (Sephora & Ulta). Industry expert Marc Birenbaum of Beauty Store Business magazine will provide tips on running a successful retail business including an overview of signage, displays, merchandising, impulse buys displays & placement, staffing (can get information before hand), SKU's availability for each brand. Boxed lunch is included.
Creativity and Passion: Fueling the Brand Story
Date: Sunday July 31st 2011. – 3:30pm – 5:00pm
Venue: Pavilion D Educational Conference Room
Price: $30 & after June 30 $40; PBA Members $20 & after June 30 $30
Creating a brand that resonates with consumers and building that brand/consumer connection into a successful business.
There was that spark that leads to the creation of your first product, the hard work to see it through production and the triumph of getting it on retail shelves. But that was just the beginning…
Three industry leaders will talk about the creativity and passion needed to build the brand stories that turn products consumers buy into the brand that consumers must have. These leaders will share their stories; discuss the desires of today's consumers, how brands should look to communicate with consumers and business strategies to keep them buying; and participate in a Q&A with moderator Jeff Falk, the editor of GCI, and the audience.
Moderator: Jeff Falk – Senior Editor - GCI Magazine
It's All In The Details: A Legislative Update
Date: Sunday July 31st 2011. – 2:00pm - 4:00pm | Cocktails from 4:00pm - 5:00pm
Venue: Pavilion D Educational Conference Room
Price: Complimentary to all attendees
The industry is facing its most important legislative battle as a result of the current's government plan to tighten regulation of cosmetic products. A change in the current laws will impact everyone working in the industry – manufacturers of private label, contract manufacturers, suppliers and distributors in all facets of the industry. To protect the interests of the industry the top 3 beauty associations have elected to collaborate to ensure the industry comes out stronger. Learn how you may be impacted and what you can do to support their efforts in this first of its kind open conversation.
Innovative New Merchandising Displays Overview
Date: Sunday July 31st 2011. – 3:00pm – 4:00pm
Venue: Packaging Lounge
Price: Free admission for all registered visitors.
Get a quick review of new and innovative display solution ideas from exhibiting companies.
Independent retail store / OTC's owners are always challenged to bring new products into their stores due to space limitation issues - there is a limited amount of space to merchandise new products. In addition items that present challenges in displaying them effectively to generate visibility are also a top priority for manufacturers and custom display units / solutions are provided to help increase sell through. Lastly the impulse items are always many and make the checkout area cluttered. Are there any solutions out there and if so who has them? Find out during this quick informative recap from executive editor Marc Birenbaum of Beauty Store Business Magazine.
My Beauty Faux-Pas
Date: Monday August 1st 2011. – 11:00am – 12:00pm
Venue: Pavilion D Educational Conference Room
Price: $30 & after June 30 $40; PBA Members $20 & after June 30 $30
You've finally made it! You have inked your first deal and are on your way to financial success and stability! Or are you? What are some of the things you should have or should consider when you get there… get the inside scoop from entrepreneurs who've been there and successfully navigated the early stages of launching brands.
Moderator: Andrea Nagel – Mass Market Editor – WWD
Your Exit Strategy: Success Stories & Planner Steps
Date: Monday August 1st 2011. – 11:00am – 12:30pm
Venue: Packaging Lounge Education Conference Room
Price: $30 & after June 30 $40; PBA Members $20 & after June 30 $30
The most successful exits require considerable planning. The sooner you start, the more rewarding your eventual exit is likely to be. In fact, you already may have started planning without even realizing it. When considering how to choose an exit strategy you have to consider all options and how to prepare for each: IPO, strategic acquisition, management buyout – what do these mean to you now?
Before you can choose your exit strategy, it is important to understand the basic characteristics of each option.
Moderator: Pam Busiek – President – ICMAD
Corporate Culture: Why Now More Important Than Ever?
Date: Monday August 1st 2011. – 1:00pm – 2:30pm
Venue: Pavilion D Educational Conference Room
Price: $30 & after June 30 $40; PBA Members $20 & after June 30 $30
Empowering and engaging employees in the business activities is a powerful tool for retaining and attracting talent from the industry. For example, open-book management is the practice of supplying employees with financial data and critical information, teaching them what it means, and turning them loose to influence and share in the company's success. Although a tiny fraction of U.S. companies open their books to employees, 83 percent of the 2010 Top Small Company Workplaces do. Learn from companies with great tradition of customer-centric focus – what they do, why they do it and what impact it has on their business.
Moderator: Virginia Bonofilio - Cosmetics & Marketing B.S. Program Chair - Fashion Institute of Technology SUNY NYC
Private Label – Emotional Branding– How to Navigate and Attract?
Date: Monday August 1st 2011. – 1:30pm – 3:00pm
Venue: Packaging Lounge Education Conference Room
Price: $30 & after June 30 $40; PBA Members $20 & after June 30 $30
Explore the emotional aspect of branding from both sides; for the business side we'll review the aspects of creating a PL brand and for the consumer side we'll discuss how emotions affect our purchasing habits and creates brand loyalty. In today's day and age it's all about the emotional branding.
Moderator: Philip A. Russo – Publisher – Private Label Magazine
The Realities of the Resort Spa Business
Date: Monday August 1st 2011. – 3:00pm – 4:00pm
Venue: Pavilion D Educational Conference Room
Price: Free admission for all registered visitors
Throughout most of 2010 most businesses continued to struggle and the impact on the Las Vegas market focused exclusively on tourism has been significantly impacted. What are the realities that today's LV resort spa directors are grappling with and how has their jobs changed since the market was at its peak. The Las Vegas Spa Association will present a panel of spa directors from leading resorts who will share some of the ways they've managed to sustain their business in the face of these challenges.
Moderated by Michael Garvey, President LVSA.
Speakers:
Social Marketing: Monetizing Your Online Efforts
Date: Tuesday August 2nd 2011. – 11:00am – 12:30pm
Venue: Packaging Lounge Education Conference Room
Price: $30 & after June 30 $40; PBA Members $20 & after June 30 $30
You know you have to have to go digital; and you probably already have. Whether you are a pro or a newbie, this session will alter your perception of what you can accomplish in the virtual world. Learn tips on what tools work online – who's done what and what are the secrets and proven techniques to make your digital presence profitable.
Moderator: Steve Lindseth (youbeauty.com)