CPNA CONFERENCE OVERVIEW:


Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.

Conference Registration Opens April 2015

TOUR LAS VEGAS' BEST BEAUTY RETAILERS

Includes exclusive fragrance, wine and chocolate pairing with Sniffapalooza

Date:Saturday, July 11th, 2015
Time:11:00am to 4:00pm *Lunch included*
Price:$175 | PBA Member $150 (After June 12th: $200 | PBA Member $175)

Join us for a behind-the-scenes look into Las Vegas' best and most diverse beauty retail environments on this special guided tour with Marc Birenbaum of Beauty Store Business Magazine. Guests will gain innovative tips on how to run a successful retail business while visiting the dynamic and unique beauty landscape of this spirited city. Included on the itinerary are specialty boutique Skins 6|2, self-serving dispensing unit U-TIQUE, popular mass-market beauty concept New Look Boutique at Walgreens, and all-inclusive beauty destination LOOK Style Society at Town Square. Marc will also share an in-depth overview of signage, displays, merchandising, impulse-buy displays and product placement. Truly fulfilling the mind and the senses, this multi-sensory tour will also include an exclusive opportunity to join in an event with Sniffapalooza's Karen Dubin and Karen Adams, who will create a fragrance, wine and chocolate pairing for attendees to experience scents in a new way.

Beauty Business Start- Up: 7 Things You Have To Know Before You Launch


Date:Saturday July 11th, 2015
Time:1:00pm to 4:00pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$75 | PBA Member $60 (After June 12th: $85 | PBA Member $70)

Did you know that 80% of all beauty brand start-ups fail? Did you know that last year, there were over 14,000 new beauty products that were introduced into the market and less than 1,800 exist 1 year later? Find out what it takes to be among the successful 20% in this session lead by two leading beauty business experts who will guide attendees through the 7 Things you have to know before you launch your brand. From financing and finding investors to determining distribution and proper selling channels to pursue, get the dollars and cents perspective of business start-ups. Obtain a greater understanding of the relationship and timeline between product and package development. Gain tips for marketing your brand and building the company's infrastructure. In the end, walk away from this session with a virtual "tool box" of knowledge, skills and resources that will help set the table for success.


Are Your Marketing Claims Getting Unwanted Attention?




Date:Sunday, July 12th, 2015
Time:1:00pm to 2:30pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$50 | PBA or ICMAD Member $40 (After June 12th: $65 | PBA or ICMAD Member $55)

Today's science and technology allows for more effective solutions and product features than ever but also creates challenges and confusion when companies communicate them. Product marketing claims are important for differentiation and the businesses bottom-line. However, it's important to understand the guidelines associated with making claims. The rules and regulations have recently gained more attention from consumers, media, government agencies and scientist community. What are the boundaries and what can one legitimately say, advertise and put in print to inform consumers? Hear leading experts' take on the matter. This session will give you the tools and perspective to keep you on the positive side of the marketing claims debate.

The Future of Luxury: What, Where and How


Date:Sunday, July 12th, 2015
Time: 3:00pm to 4:30pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$50 | PBA Member $40 (After June 12th: $65 | PBA Member $55)

Traditional luxury codes are being challenged by premium mass brands and retailers, and millennials are shifting the categories and experience that will define future luxury consumption. With the emergence of China as the world's largest luxury market, there is a seismic shift in global influence, as luxury brands have traditionally been either European or Japanese. This session will re-examine the 21st century ideals and definition of luxury, delve into the new luxury consumer mindset, uncover where the epicenters of global luxury are likely to exist and highlight a sustainable and scalable business model for the future of luxury brands and luxury retail experience. Typically reserved for alumni and guests, The Fashion Institute of Technology (FIT) will present its Cosmetic and Fragrance Marketing and Management Capstone 2015 program findings on these topics exclusively at Cosmoprof North America.



Beauty Packaging Magazine: Telling the Brand Story Through Package


Date:Sunday, July 12th, 2015
Time: 3:00pm to 4:30pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$50 | PBA Member $40 (After June 12th: $65 | PBA Member $55)

According to most marketing gurus, brands are built around the major 4 P's: price, promotion, place and product. However, this rule should be updated to reference 5 P's and include packaging. As an initial introduction into the brand and often its sole differentiation on store shelves, packaging is critical to a brand's story and distinct positioning in the marketplace. Today's technologies have advanced significantly, and manufacturers have incorporated some revolutionary strategies to literally change the look and feel—and the functionality—of their product packaging. From unique decorative effects and multi-dimensional, tactile surface treatments to innovative shapes and new materials, the possibilities are nearly endless. What are some successful strategies that you can adapt in your brand development to establish a stronger visual identity and cut through the competitive clutter? This conference will present three unique points of view: that of the designer (Hatch Beauty), the manufacturer/brand (TBC?) and the supplier (HCT Packaging (TBD)) whose job is to deliver on the promise.

[BSB] BEAUTY GONE VIRAL: The Online Influencers


Date:Monday, July 13th, 2015
Time: 11:00am to 12:30pm
Venue:2nd floor Mandalay Bay Convention Center
Price:Complimentary access to registered show attendees

Discover the reality of the digital age for Millennial consumers and the beauty experts behind this phenomenon. Brands are being out-engaged by YouTube influencer content, and they are being completely out-produced by these influencers. The content these women are creating is excellent and authentic. With an estimated 1 billion unique visitors each month watching 6 billion hours of video, YouTube's reach is undeniable. Join these five beauty experts as they discuss this growing media channel and how video plays a massive part of communication for beauty brands.


Seamless Omni-Retail: Retail in the Digital Age


Date:Monday, July 13th, 2015
Time: 11:00am to 12:30pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$50 | PBA Member $40 (After June 12th: $65 | PBA Member $55)

The adoption of a multi-channel selling platform has been one of the most widespread trends we've seen of late becoming a 'virtual' necessity. The fact of the matter is that successful retailers have accepted and adopted new technology platforms to reach buyers any where anytime and the one main objective relevant regardless of channel: getting that sale! The retail store must now deliver an infotainment environment with technology widely prevalent to aid with getting and processing the sale transaction, while the web-based platforms must be interconnected with all social channels providing editorial content and inspiration in dynamic intuitive way that culls product in a shopping cart and allows checkout with one easy click. Learn from top industry experts and retailers about how they are preparing for the future for the future of seamless union of content and commerce and what steps need to be taken to ensure your environment remains competitive and dynamic. Moderator: Faye Brookman, WWD


Failing Smart: Turn Mistakes Into Business Strategies


Date:Monday, July 13th, 2015
Time: 1:00pm to 2:30pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$50 | PBA Member $40 (After June 12th: $65 | PBA Member $55)

Many beauty executives will agree that the road to success is lined with speed bumps, having experienced both the ups and downs of building a brand. Along the way, they've had to be nimble, quickly turning their pitfalls into learnings. In this panel, Failing Smart: Turn Mistakes Into Business Strategies, some of beauty's top executives will share how to transform business don'ts into do's—and why making mistakes is critical to success.?






Achieving Cult Status: Keys to Success


Date:Monday, July 13th, 2015
Time: 3:00pm to 5:00pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$50 | PBA Member $40 (After June 12th: $65 | PBA Member $55)

It is no secret that consumers are infinitely more knowledgeable and discerning these days, which is why getting every last detail of a new cosmetic product absolutely right is crucial. During this pivotal session experts in the creation, development and formulation of some of the most successful cosmetic brands in the world will lift the lid on how to do it properly. Attendees will discover how to create cult products that can seduce customers for life through targeted branding of products that are functional, sensual, luxurious and almost too good to put down. This session could be the key to your future success, making it unmissable.




[PBA & ICMAD] Are you ready to import into the USA?


Date:Tuesday, July 14th, 2015
Time: 12:00pm to 1:30pm *Lunch served*
Venue:2nd floor Mandalay Bay Convention Center
Price:$80 | PBA or ICMAD Members $95 (After June 12th: $90 | PBA or ICMAD Members $105)

The US cosmetics market is evaluated at $12 Billion. While the opportunities are plenty, starting out with a realistic objective and following the proper path to ensure legislative and regulatory compliance are keys to achieving success. What needs to be registered with the FDA? What claims can you make and does your labeling adhere to current laws? What is the distribution landscape like? Who are the key players and what are the realistic expectations and costs of doing business in the US? Walk away with a clear understanding of what you need to do first and a checklist developed by PBA & ICMAD

Your Brand's Digital DNA: Capturing Meaningful Connections


Date:Tuesday, July 14th, 2015
Time: 11:00am to 12:30pm
Venue:2nd floor Mandalay Bay Convention Center
Price:$50 | PBA Members 405 (After June 12th: $65 | PBA Members $55)

In a super competitive beauty market, how can social media propel small start-ups to the upper reaches of the internet stratosphere where their rankings surpass that of multinational brands and create loyal engaged consumers? The answer may be not in what one's brand is but rather what others do. Learn how to identify and promote both internal and external quality material to gain new followers and provide fresh content to your community. Creative content and constant communication leads to engaged followers who repost and share, that being ultimately the most valuable sought after 'internet' currency. Get the inside scoop from hyper-connected social media stars who amassed millions of followers translated into real business equity.

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