Success at innovation is not just dependent on overall spending on R&D or focus on product innovation. Companies in every industry and every country are being challenged with better understanding innovation and quantifying a successful culture of innovation. Furthermore, organizations outside of the corporate sector have a profound impact on defining the future of innovation as breakthrough ideas are increasingly incubated and generated in these forums. As a result, companies are looking beyond their boundaries for help with innovation by partnering with external entities, including academia, NGOs, creative agencies, media and research companies, innovation consultancies, and even crowd-sourcing. This session will re-examine the definition of innovation and the future evolution of innovation cultures and innovation processes, including what partners will contribute to innovation culture, and how corporations and brands might be structured for innovation in the future. Typically reserved for alumni and guests, The Fashion Institute of Technology (FIT) will present its Cosmetic and Fragrance Marketing and Management Capstone 2016 program findings on these topics exclusively at Cosmoprof North America.