Las Vegas, NV (February 27, 2008) – Private Label Magazine will present Secrets to Developing a Successful Private Label Business at Cosmoprof North America.  This is the first time when a special conference is dedicated to the private label market segment by the organizers and it is created to give attendees insight from successful players involved in the various aspects of the private label business.  This conference is a must attend for small and medium size businesses as well as manufacturers who would like to get more involved in this lucrative market.  Nearly every major chain which has over 1,000 locations in prestige or mass has at least a 30-40% private-label mix whether it be prestige private label, me-too products or generic – this is definitely an opportunity worth exploring by all medium size companies with more than one location.  This workshop is available to all Cosmoprof North America attendees at no additional charge.

Private Label Conference Presenters

Pam Busiek, President of CBI Laboratories, will focus on how to create a private label for small businesses such as salons, spas, and small retail shops.  Busiek will also show a brief PowerPoint presentation with what a prospective client should look at when evaluating a private label manufacturer, including the most important questions to ask a prospective vendor.

Karen Young, Owner of The Young Group and former Vice President of Advertising and Marketing for Lancôme, will give a brief market overview of the history of private label in beauty.  Young will provide examples of successful and not so successful private label attempts and link the process between manufacturing and marketing.  She will give a practical guide into how to approach the creative process and decisions leading up to developing a private label.

Carolyn Bojanowski, Director of Brand Marketing for Sephora will give a brief PowerPoint presentation highlighting the success of Sephora private label business and will show a few successful merchandising and advertising examples in order to give insights into marketing strategies that may work and can be easily implemented by small manufacturers.

Private Label Magazine – Secrets to Developing a Successful Private Label is scheduled for Monday, July 14, 2008 from 1:00-2:00 pm in the Madison Conference room located inside the Packaging Pavilion on the Cosmoprof North America show floor and is organized in partnership with Private Label Magazine.  Phil Russo, Publisher of Private Label Magazine, will be the moderator of this panel.  To register, please visit: www.cosmoprofnorthamerica.com/news_press/MediaRegistration.aspx

For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com.  Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof North America 2008 will take place July 13-15 at the Mandalay Convention Center in Las Vegas, Nevada.

 

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations LLC
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com

Las Vegas, NV (February 19, 2008) – Going Green: Which Sustainable Package Is Right for Your Beauty Brand? Green packaging is today's hottest topic, but how do you know which materials are truly sustainable? Going Green, the educational conference hosted during Cosmoprof North America, will feature industry experts from leading brands with advice on green packaging and how to select genuine sustainable packaging.  This conference is a must attend for small and medium size manufacturers competing in the beauty field facing the realities of today’s marketplace and consumer attitude shifts.  Today's leading organizations are embracing sustainable design practices not only because they're good for the environment, but also because they make good business sense.  This workshop is available to all Cosmoprof North America attendees at no additional charge.

JOHN DELFAUSSE

John Delfausse, vice president of packaging for The Estée Lauder Companies and Chief Environmental Officer for its packaging team, is responsible for global packaging for the Aveda, Origins, and Clinique brands.  As Chief Environmental Officer, Delfausse looks for ways to produce environmentally friendly packaging for each Estée Lauder brand, and has increased the levels of postconsumer recyclate (PCR) in Aveda’s packaging, which is now at groundbreaking PCR levels of 80 to 100%.  Delfausse is also a foundering and executive committee member of the Sustainable Packaging Coalition.

GINA GARRUBBO

Gina Garrubbo is the CEO and cofounder of Natural Beauty Innovations LLC and natural personal care product brand Terralina, a line committed to using as many eco-friendly packaging materials as possible.  Garrubbo will share her successful quest for finding sustainable packaging.  Prior to founding Terralina and Natural Beauty Innovations, Garrubbo spent more than 20 years working for media companies such as Discovery Communications and Oxygen Media, managing advertising sales divisions and helping to launch new brands such as The Learning Channel.

ROBERT KERR

Robert Kerr is a partner at Pure Strategies, a consulting firm focused on sustainability, environmental market initiatives, strategic planning, and pollution prevention with state environmental agencies, EPA, and environmental advocacy groups.  With a wide range of experience in environmental policy and a focus on developing opportunities for performance-based alternatives that provide flexibility and incentives for innovation, Kerr has facilitated industry, government, and NGO initiatives to seek collaborative agreements on environmental issues.

Going Green is scheduled for Sunday, July 13, 2008 from 3:30-5:30 pm in the Madison Conference room located inside the Packaging Pavilion on the Cosmoprof North America show floor and was organized in partnership with CPC Packaging Magazine.  To register, please visit: www.cosmoprofnorthamerica.com/news_press/MediaRegistration.aspx

For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com.  Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof North America 2008 will take place July 13-15 at the Mandalay Convention Center in Las Vegas, Nevada.

 

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations LLC
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com

Las Vegas, NV (December 12, 2007) – Following the monumental success of the Discover Beauty program at the 2007 event, Cosmoprof North America announces the debut of Discover Beauty - Spa. Held annually at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America is the premier business-to-business beauty event encompassing all sectors of the industry in one venue.

The Discover Beauty program is designed to assist newly emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers, and now, spa buyers.  By offering one-on-one meetings between prestigious industry buyers and Discover Beauty exhibitors, Cosmoprof North America is providing match-making opportunities for buyers as well as emerging brands unlike those seen at any other beauty event.

The huge success of the inaugural Discover Beauty program in 2007 prompted show organizers to expand the program, doubling the assigned space and broadening the profile to include retail and spa sectors.  Discover Beauty - Spa exhibitors will enjoy the opportunity to meet with spa buyers who are interested in finding new resources not yet available in the marketplace.  To support the debut of Discover Beauty - Spa, Cosmoprof North America has partnered with the Las Vegas Spa Association (LVSA) to bring spa directors from some of the largest spas in the country to participate in the one-on-one meetings.  As Las Vegas is home to some of the largest spas in the North American market, this strategic partnership will bring highly desirable spa buyers face to face with the innovative companies showcased as part of Discover Beauty - Spa.

"The Las Vegas Spa Association is excited to be joining an elite group of international health and beauty professionals at Cosmoprof North America.   Las Vegas is an ideal location for an event of this magnitude.  We have the largest concentration of world-class spas and a convenient destination city to make the event a success for all attendees.  The Discover Beauty program is an innovative way to make personalized introductions to the newest brands to enter the United States.  It is an excellent means of helping time-starved Spa Directors and owners make the best use of their time at Cosmoprof North America."

  ---Jennifer Lynn, Chairperson, Las Vegas Spa Association /
Director, Qua Baths & Spa, Caesars Palace

To qualify for Discover Beauty - Spa, candidates must be either a new company or an existing company not yet distributed in the US market featuring innovative concepts and formulations. Discover Beauty is open to a limited number of pre-selected exhibitors.

For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com.  Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof North America 2008 will take place July 13-15 at the Mandalay Convention Center in Las Vegas, Nevada.

 

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations LLC
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com

Las Vegas, NV (December 6, 2007) - Cosmoprof North America announces the first official event participation of the Australian Trade Commission for the 2008 event.  The premier business-to-business beauty event encompassing all sectors of the industry in one venue will take place once again July 13 – 15, 2008 at the Mandalay Bay Convention Center in Las Vegas, Nevada.  Though Australian companies have previously exhibited at Cosmoprof North America, 2008 marks the first year when there will be an official delegation via “Australia Country Pavilion”. The Australian Country Pavilion will be organized by Austrade, the Australian Trade Commission.  The decision to participate is in part due to the demand of Australian beauty brands here in the US market as evidenced by the tremendous success of Aesop, an Australian organic skincare brand. According to Bettina O’Neill VP DMM Cosmetics of Barney’s New York “Our customers and we love Aesop and we have had the brand for many years.  The unique packaging and the quality of the products truly makes it stand out.  It was botanical and green long before it became trendy.  Plus we do a great business as well!”

 Austrade’s  mission is to contribute to community wealth by helping more Australians succeed in export and international business by providing advice, market intelligence and support to Australian companies to reduce the time, cost and risk involved in selecting, entering and developing international markets. In addition Austrade provides advice and guidance on overseas investment and joint venture opportunities.

“The Australian Beauty / Cosmetics industry has an array of products which offer quality, strong branding, and consumer appeal.  The unique ingredients they utilize, often times natural, has created a demand for them in the US market.  Our role is to introduce new Australian cosmetic companies to the US and we look forward to our participation at Cosmoprof North America 2008”
--- Sally-Ann Watts
Senior Trade Commissioner

The 120 square meter Australian pavilion in the Cosmetic & Personal Care area of Cosmoprof North America is ripe for innovations in botanical products, ecological / sustainable lines, and products featuring indigenous ingredients.  Cosmoprof North America provides an economical and exciting way to consult with hundreds of beauty industry leaders and provides maximum exposure for new brands from across the global marketplace seeking distribution.

Austrade is the Australian Government agency that helps Australian companies win overseas business by reducing the time, cost and risk involved in selecting, entering and developing international markets.
For more information on Austrade, please visit www.austrade.gov.au or contact Betina Reid, Senior Export Adviser at 61 (2) 9390-2008 or betina.reid@austrade.gov.au.

For more information on Cosmoprof North America, visit www.cosmoprofnorthamerica.com.  Cosmoprof North America is a production of North American Beauty Events LLC. Cosmoprof North America 2008 will take place July 13-15 at the Mandalay Convention Center in Las Vegas, Nevada.

 

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations LLC
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com

Las Vegas, NV (November 8, 2007) - North American Beauty Events LLC (NABE), the joint venture organization managing the Cosmoprof North America event, is proud to announce the appointment of Bruce Selan, Vice President of Core Brands for Zotos International, Inc. to their Board of Directors.  NABE is a joint venture between the Professional Beauty Association and the Inziative Fieristiche Internazionali (IFI).  By serving a two year term on the board, Selan will play an instrumental part in furthering PBA and IFI strategic and financial goals.

A 35 year veteran of the professional beauty industry, Bruce began his career working for his family business as a recruiter for Selan’s Beauty Schools in Chicago.  After a short career in the education sector of the industry, he decided his passion was in the manufacturing sector where he began a long career with Helene Curtis Professional.  Beginning as a district sales manager in the Michigan region, Selan was quickly promoted to a regional manager position back in the Chicago-land area responsible for the entire 13 mid-western states. In 1978 Helene Curtis promoted Selan again and moved him to Kansas City to become President of one of their wholly owned subsidiaries where he learned the professional beauty distribution business.  After he tripled the size of the Kansas City operation over a period of 5 years, Helene Curtis moved him back to Chicago and promoted him to Vice-President of the entire Beauty Distribution Business.  Selan helped grow that division to a $100 million dollar business prior to Helene Curtis exiting the distribution portion of the professional industry.  In 1992 Helene Curtis moved Selan back to their professional division as Vice President of Sales, where he continued to build their professional brand to one of the largest and most respected manufacturers in the professional industry.  In 1996, after parent company Helene Curtis sold their business to Unilever, the Helene Curtis Professional Division was purchased by Shiseido, one of the world’s leading beauty companies.  The only senior management to be moved as part of the acquisition, Selan orchestrated a merger between Helene Curtis Professional and ZOTOS International.  As Vice President of Core Brands for Zotos International, Inc. since the merger, Selan has had a long career in building both the hair care and perm business for the company into a respected leader in the industry.  He is dedicated to seeing distributors grow their business and to giving salons the education necessary to succeed.

Selan has a passion for the professional beauty industry that has grown with him over the 35+ years he has spent in the business and his goal is to see the industry that he loves continue to prosper.  He also holds a major board position with the Professional Beauty Association, where today he is President of the Manufacturers Council.

 

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations LLC
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com

Las Vegas, NV (September 5, 2007) – Following the monumental success of the Discover Beauty program, Cosmoprof North America has announced its plans to double the size of the Discover Beauty area at its 2008 event from 12 to 24 exhibiting brands.  Held annually at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America is the premier business-to-business beauty event encompassing all sectors of the industry in one venue.

This groundbreaking program debuted at the 2007 show and was designed to assist newly emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers.  Cosmoprof North America has carved a unique place in the market allowing small and new companies to jump-start their distribution efforts and gain quick visibility from corporate buyers from many of the nations leading and innovative retail establishments.  By offering one-on-one meetings between these prestigious industry buyers and Discover Beauty participants, Cosmoprof North America is providing an opportunity for retailers as well as emerging brands unlike those seen at any other beauty event.

Beauty buyers and exhibitors alike were thoroughly impressed with the initiative, agreeing that brand exposure and valuable contacts were some of the best benefits resulting from attending such show.

Influential buyers from many prestige retail organizations including Bergdorf Goodman, Henri Bendel, Sephora, Nordstrom, Fred Segal Studio and Beauty Collection among others were invited to attend the show and meet the creators of the brands.  Buyer feedback was overwhelmingly positive, and Discover Beauty organizers received rave reviews.

“..Thank you for considering us for Discover Beauty.  It was a great experience and exposure to certain brands that we would not necessarily would have had.  I think the products that you picked were very innovative and would be very successful in the US market with the right support.”
– Beauty Collection

“I really found Cosmoprof to be interesting and made some valuable contacts.  I have stayed in touch with several of the brands and continue to advise or plot a business strategy.”
– Fred Segal Studio

“I thought the Discover Beauty concept was very innovative and successful.  It was easy to identify the unique brands and there are some that we are considering going forward with at Sephora.”
– Sephora

“The show was more than I expected;  it made it possible for me to meet and negotiate with top US and international companies.  Because of Cosmoprof, our brand is now becoming recognized all over the world.  We get email inquiries from diverse locations such as Asia, Africa, India, Israel and South America.  All of this was made possible by our first show at Cosmoprof in Las Vegas.  We are now on the fast track to success!”
– Beauty Brazil

“We will be doing a trunk show at Henri Bendel the first week of September so we're very excited about that.  We never would have been able to do that if it wasn't for Discover Beauty.”
– SkinCubed

Brands selected to participate in the program represented beauty trends from all over the globe and their creators traveled to the event hoping to get the attention of the coveted retailers to jump-start their distribution in the US market.  Brands from Austria, Brazil, Greece, Germany, US, South Africa, Switzerland and Italy were on hand exhibiting their unique products and concepts.  The participant’s responses were overwhelmingly enthusiastic at the flawless execution of the program and the results generated.

To qualify for Discover Beauty, candidates must be either a new company or an existing company not yet distributed in the US market, introducing a new innovative product or collection.   Discover Beauty is open to a limited number of pre-selected exhibitors.  Participating companies must feature unique products that have been created specifically for retail distribution channels.

Cosmoprof North America 2008 is planned for July 13-15, 2008 at the Mandalay Bay Convention Center in Las Vegas.
For more information on exhibiting or attending visit cosmoprofnorthamerica.com or call 800-557-3356 or 480-281-0424.  Cosmoprof North America is a production of North American Beauty Events LLC.

 

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations LLC
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com

Las Vegas, NV (July 18, 2007) – Now in its fifth year at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America has completed yet another successful run as the premier business-to-business beauty event encompassing all sectors of the industry in one venue.  The event is the single most important forum for beauty companies and professionals who are trying to expand their distribution or are attempting to enter the North American market.

The event, held July 15-17, brought 699 exhibiting companies and more than 25,000 attendees including importers, distributors, and global beauty leaders all under one roof to experience the cutting-edge in cosmetics, wellness, spa, hair care, skincare, nails, product development and packaging from every corner of the globe.
Cosmoprof North America attracts the new, innovative brands in addition to the well known names including Creative Nail Design, TIGI, Essie, Conair, Rusk, L’Oreal Technique, z.one concept, Orly, Elchim, Tweezerman, Cuccio, Denman, OPI Nail, Ahava, and LPG.

In addition to leading beauty industry professionals, many of the top trade publications from across the globe traveled to Cosmoprof North America to seek out the newest trends emerging among this year’s exhibitors.  Consumer media followed suit including the Today Show of NBC, Latina Magazine, Italian Vanity Fair and New Beauty and many others.

Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America was able to dedicate special sections within the show floor to distinct International Country Pavilions.  Country Pavilions allowed small and medium sized companies from within select markets to participate in the Cosmoprof North America event with the objective of obtaining face time with distributors and retailers to secure US distribution.  The support and council of Country Pavilion organizers allowed exhibitors to take part in a trade show event in the US and obtain an understanding of this marketplace.  Additionally, the presence of Country Pavilion organizers, who are representatives of foreign cosmetic industry associations on the show floor, allowed US manufacturers interested in those particular markets to obtain market intelligence.  Featured this year were Thailand, Brazil, Italy, France and China.

Taking note of the ever growing strength of emerging markets, Cosmoprof North America re-affirmed its commitment to the International Buyer Program and its position in the industry as the international beauty hub.  The International Buyer Program, a Cosmoprof exclusive, united buyers and sellers around the world with the resources, contacts and data to build business.  For the fifth consecutive year, beauty and cosmetics companies showcasing their products at Cosmoprof North America were offered the opportunity to meet one-on-one as part of pre-scheduled appointments with selected importers and distributors.  The organizers of Cosmoprof North America invited a selection of international buyers from Chile, Ecuador, Jamaica, Mexico, Uruguay, and Venezuela to participate.

Debuting at this year’s show was Discover Beauty, Cosmoprof North America’s newest initiative.  This groundbreaking program was designed to assist emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers.   Discover Beauty participants had the opportunity to meet with buyers from North America’s top retail institutions including Bergdorf Goodman, Henri Bendel, Sephora, Nordstrom, Fred Segal Studio, Cos Bar, Beauty Collection, and Wynn Las Vegas Apothecary.  Presented in partnership with Women’s Wear Daily, Discover Beauty displayed an innovative lineup of brands just being launched to market alongside Beauty Imports - established international brands breaking into the U.S. marketplace.

The North American Hairstyling Awards (NAHA), the professional hair care industry’s single most important awards event of the year, were also held in conjunction with Cosmoprof North America, on Sunday, July 15th, with TV host and fashion guru Steven Cojocaru hosting.  Winners showcasing the talent and creativity of the professional beauty industry in North America were announced at a star-studded gala at Mandalay Bay. NAHA is presented by the Professional Beauty Association, and is the most prestigious hairstyling competition in North America.

Special educational seminars were offered to service all the beauty sectors included in the event, which were subsequently filled to capacity due to popularity.  Industry leaders from within each sector participated in round-tables and panels to share their knowledge and insights:

• What Every Brand Needs To Know:  Impress Retailers and Avoid Packaging Pitfalls.  Featuring Nicole Frusci, Director of Brand Marketing, Sephora; Deborah Storz, general manager of Dashing Diva;  and Rick Goldberg, president and founder of Masstige Brands and Brand Architects.
• What Every Brand Needs To Know:  Understanding Packaging Regulations and How To Design Them in Your Package.  Featuring Carl Geffken of Carl Geffken Consultants and Holly Young of Hirschorn and Young.
• Women’s Wear Daily Specialty Beauty Retailer Panel.  With special participation from Ed Burstell, Senior Vice President / GMM Accessories and Cosmetics, Bergdorf Goodman; and Claudia Lucas, Senior Vice President / GMM, Henri Bendel.
• Day Spas & Vendors:  How to Create a Profitable Synergy.  Featuring Angela Cortright, founder of Spa Gregorie;  Blake Feeney, Spa Director, Canyon Ranch SpaClub at The Venetian, Las Vegas;  and Boldijarre Koronczay, owner and president of Éminence Organic Skin Care.  Moderated by Linda Lewis.
• How Your OTC Can Make More Money.  Participation from Marc Birenbaum, executive editor of Beauty Store Business magazine;  Lance Posen of The Kirschner Group;  Marc Spilo of Spilo Worldwide;  David Yoon representing Ben’s Beauty Supply;  Cynthia Trawinski of Fromm International;  and David Leib of Robanda International.

Cosmoprof North America 2008 is planned for July 13-15, 2008 at the Mandalay Bay Convention Center in Las Vegas.
For more information on exhibiting or attending visit cosmoprofnorthamerica.com or call 800-557-3356 or 480-281-0424.  Cosmoprof North America is a production of North American Beauty Events LLC.

 

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations LLC
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com