The CosmoTrends Report: Las Vegas 2023
Each year, Cosmoprof presents its official CosmoTrends Report, showcasing directional products from Cosmoprof North America exhibitors and serving as an iconic roadmap for show attendees. Join BEAUTYSTREAMS for exclusive insights into The CosmoTrends Report 2023 and discover the most notable innovations from emerging brands across all beauty categories. Lending their expert industry knowledge, BEAUTYSTREAMS’ team of experts will connect the CosmoTrends to CosmoVision 2023-2028, as part of a special project for Cosmoprof Worldwide Bologna, presented at Cosmoprof North America Las Vegas. Linking the CosmoTrends to CosmoVision 2023-2028 will offer an insightful perspective on societal evolutions over the next 5 years and their impact on future challenges and opportunities within the beauty industry.
Regular Price: Complimentary for all attendees
Speakers
Michael Nolte
SVP Creative Director
BEAUTYSTREAMS
Fernanda Pigatto
Global Partnerships Director
BEAUTYSTREAMS
The Complete View of the Beauty Consumer and Industry Trends
As the top-performer across all general merchandise and CPG industries, beauty has demonstrated resilience in the face of stormy economic conditions and established deeply rooted consumer connections. Leveraging the industry’s first and only comprehensive view of actual sales and consumer behaviors across both the prestige and mass beauty markets, Circana beauty industry advisor Larissa Jensen opens the door to new perspectives and actionable opportunities for the industry, and welcomes us into the mind of today’s beauty shopper. Larissa will inform on the differences and commonalities that exist between categories and markets, adapting to change in a complex macro environment, and how to harness the power of emotion to drive resiliency for the industry.
Regular Price: $85
Speaker – Click Picture for Bio
Larissa Jensen
Vice President, Beauty Industry Advisor
Circana
Layered Realities: Beauty in the Digital Realm
In this session, WGSN Beauty Strategist Hannah Mauser will delve into the virtual realm of beauty, from Web3 and the metaverse to new developments in AI. As we enter an era of layered realities, the physical and digital worlds collide, offering up new mediums for beauty to grow and thrive. Accelerated by the pandemic, society’s move to online has embraced more immersive virtual experiences, and brands must consider how to approach inclusivity, virtual shopping, education, consumer engagement and more. From gaming and creating meaningful phygital communities, to next-gen skin analysis and AI-powered formulations, WGSN Beauty will explore how consumers are entering this next era of beauty and the key product opportunities and strategies to future-proof your brand.
Regular Price: $85
Speaker – Click Picture for Bio
Hannah Mauser
Beauty Strategist
WGSN
Disrupted Beauty Retail Part 1: What Now? What Next?
When mass goes luxe, when luxe goes mass, when e-commerce is old news, and marketplaces offer beauty every day, when digital, streaming, and the Metaverse are on everyone’s beautiful lips, and influencers are challenged and challenging, is it any doubt that Beauty Retail is in a state of glorious disruption? The challenge is to understand what that state is, where “retail” is headed, and how to prepare and win in this new retail world.
In this session, Wendy Liebmann, CEO & Chief Shopper of WSL Strategic Retail, will share WSL’s latest research and insights on the fast-disrupting global retail landscape through the lens of beauty shoppers, beauty retailers, and disruptors who will share their vision for what comes next.
Regular Price: $85
Moderator – Click Picture for Bio
CEO & Chief Shopper
WSL Strategic Retail
Speaker
Noah Rosenblatt
President; North America
Space NK
Vice President of Merchandising Beauty and Personal Care, CVS Health
Co-founder, Thirteen Lune
The Future of Scents & Sensitivities
Our love affair with fragrance began at the start of time. Scents and sensitivity have been the bywords for how we explore and determine how we really feel about nature, our romantic partners, and even what’s on our bathroom counters. However, in this modern world, fragrance is more than the signature of a rose or the promise of lavender. It can be, for those who read labels carefully, a red-flag term that signals possible biosimilar ingredients, phthalates, and much more. What’s the real deal? How to navigate the ever-evolving world of biotech fragrance breakthroughs? What’s safe? What’s not–and how is an increasingly sensitive consumer going to react? We’ll explore the issues and the options, the history and the future in this Discover Green session.
Regular Price: $85
Moderator – Click Picture for Bio
Founder & Editorial Director
Insider’s Guide to Spas
Speakers – Click Picture for Bio
Lisa Bronner
Blogger, Speaker
Dr. Bronner’s
Christine Hall
Vice President of Research & Development
Aveda
Katherine Oglesby
Vice President of Business Development
Nuritas
Elena Severin
Senior Director of Merchandising
The Detox Market
Beauty In a Shifting Global Landscape
In a post COVID-19 world, consumer sentiment will continue to drive changes in purchasing power and what consumers value. In order to stay afloat in this precarious environment beauty brands need to identify new growth engines to navigate the uncertain times of the future. Not only are the tides of consumer behavior changing, organizations and employee behavior are shifting. In order to remain a competitive global industry, beauty must also prioritize attracting and retaining talent by contributing to a shared destiny.
Regular Price: Complimentary
Moderator
Professor Stephan Kanlian
Chairperson, Master’s Degree Program: Cosmetics & Fragrance Marketing and Management, School of Graduate Studies, Fashion Institute of Technology (FIT)
Speakers
Juan Benedettyn
Marketing Manager, L’Oréal
Emma Gothner
Senior Marketing Manager, L’Oréal
Maria Vialette
Executive Director, International Business Development, Origins (Estée Lauder Companies)
Nina Zimmering
Brand Manager, Philosophy Skincare, Coty Inc
The Evolution of Influencer Marketing on Social
A successful influencer marketing strategy can make a real impact on your brand—not just build awareness. Influencers can be utilized to manage communications, generate product development, and create a loyal community. Find out how influencers are working on social platforms today, and how you can leverage this marketing opportunity for your brand’s success.
Regular Price: Complimentary
Moderator
Andrea Nagel
SVP News & Programming, CEW
Speakers
Ian Michael Crumm
Celebrity Esthetician + Co-host BeautyCurious Podcast
Influencer @ianmcrumm
Jasmine Nguyen
Influencer @_jasminenguyen
Monica Ravichdran
Influencer @glow_bymonica
A Prescriptive Approach to Beauty
Join Spate co-founder Yarden Horwitz and Mintel’s Senior Beauty Director Sarah Jindal as they harness the latest Google search data, TikTok trends and a wealth of consumer insights to examine the evolution of beauty alongside the consumer, and its trajectory in the future. With consumers becoming more knowledgeable about beauty solutions, from skincare to makeup and haircare, consumer behavior is shifting towards a more prescriptive perspective on beauty routines. This presentation will provide brands with actionable strategies to stay ahead of the competition and better connect with their audience. Expect to gain a wealth of insights on consumer language, product positioning, and product development for your brand, along with an understanding of future implications.
Regular Price: $85
Speakers
Yarden Horwitz
Co-founder
Spate
Sarah Jindal
Senior Director – Beauty & Personal Care, Americas, Mintel
Building Beauty Retail for the Multicultural Consumer
From gender-neutral beauty products to diverse representation in brand marketing and staff, consumers, rather than brands, are now driving the charge to ensure all their needs are catered to, regardless of their skin tone, gender, or age. They’re seeking specificity in how they are marketed rather than “retail isolation” and misperceived marketing initiatives. It’s a world where the real currency in melanin is addressing it for all skin types, where curl experts are delivering products that nurture and define all types of curly hair regardless of race and ethnicity, and where Black founders are creating products that work for everyone. Hear from beauty industry execs and retailers leading the way on inclusivity and learn about opportunities for brand growth.
Regular Price: $85
Moderator
Jessica Cruel
Editor in Chief, Allure
Speakers
Muffy Clince
Director of Emerging Brands, Ulta Beauty
Nyakio Grieco
Co-Founder, Thirteen Lune
Mimi Udezue
Senior Beauty Buyer, Beauty, Target
Disrupted Beauty Retail Part 2: What it Takes to Make Mass Work
Once upon a time, securing distribution in a luxury department store was coveted and newsworthy. Fast-forward to 2023, the rules of beauty distribution have changed, making securing shelf space at Walmart and Target big news. This paradigm shift has mass retailers tapping into indie beauty innovation in the high-stakes race to own a piece of the beauty consumer’s wallet. Everything is bigger at mass the revenue, the door count, the inventory, and the marketing spend. The big opportunity also comes with big risks. Learn from indie founders that have scaled up and made mass work.
Regular Price: $85
Moderator
Kelly Kovack
CEO & Founder
BEAUTYMATTER
Speakers
Stacey Smith Morton, MBA
SVP of Sales, Mielle
How Sexy Are Your Claims
Emotional claims from “women like me” sell products far more effectively than brand marketing-speak or cold clinical claims. Peer-generated product reviews, claims from consumer studies on package, website, in-social and on Sephora and Ulta’s product pages – all are proof points consumers demand to see before buying something new.
Are your claims sexy enough to catch her eye? Importantly, how do they compare to your competitors’? Is 94% of women agree skin feels moisturized a strong claim for your serum? Where is the tipping point on the claims scale that turns interest into buying?
Attend this session to understand the how-to’s of garnering strong consumer perception performance and preference metrics to catapult your brand to the top of her must-have list. Hear from beauty brands and testing firm The Benchmarking Company (TBC) on the critical need to benchmark your claims against your competitors’ to best position your products for sell-in and sell-through.
Know the Benchmarks: In this session, attendees will be privy to the benchmarks derived from hundreds of claims tests conducted on hair care, skincare, body care, makeup, personal care, devices, wellness products and supplements. You’ll learn:
- What makes a claim strong and impactful
- The importance of competitive claims benchmarking
- Why words matter; targeted claims wording for specific audiences
- How claims can be used to drive demand and explode sales
Regular Price: $85
Speakers – Click Picture for Bio
Denise Herich
Co-founder & Managing Partner
The Benchmarking Company
Jennifer Stansbury
Co-Founder and Managing Partner
The Benchmarking Company
The Rise of Indie Beauty
As the beauty industry continues to evolve, consumers are increasingly looking to startup and indie brands to meet their beauty needs. Indies are able to move quickly and adapt and innovate in an ever-changing market to offer consumers relevant and exciting products. We will explore how indies have changed the beauty landscape, including the DTC distribution model, social media awareness, a focus on ingredients, and the increasing focus on niche needs in beauty. We are seeing that many indies are finding growth by focusing on their unique voices that are solving niche and sometimes previously ignored needs, such as aging beauty, curly/coily haircare, men’s personal care, sexual wellness, acne acceptance and more. As a result, many indie brands are being acquired by the large beauty companies, as they look to remain relevant with today’s consumer.
Regular Price: $85
Moderator
Anna Mayo
VP
NielsenIQ Beauty Vertical
Speakers
Sandra Statz
Founder + CEO, A.P. CHEM
Alina Mehrle
CEO, AMEŌN Skin