1. PREFERRED RATE E-CARD PROGRAM
   Invite key clients to see you at the CPNA 2013 event and offer them discounted passes! The Preferred Rate E-Card program grants each exhibitor the ability to offer their best customers a 50% discount via e-mail. There is no cost to the exhibitor. When registering booth staff, confirmed exhibitors can download a form letter that they can send to their customers with instructions on how to receive a half-price ticket entrance! Be sure you use this tool to get more visits at the show!



2. VIP BUYER PROGRAM
   Exhibitors may offer free admission to (5) five qualified VIP guests. (See Show Rules & Regulations for entrance qualifications). Fill out the online form when you register your booth staff and each VIP will receive an invitation letter, via email, indicating that your company has generously offered them complimentary admission to Cosmoprof North America 2013. For each VIP, you must provide a name, company name, email address and visitor profile category. There is no cost to the exhibitor.



3. PUBLIC RELATIONS EFFORTS
   Tap into our publicity outreach! Send your Media Coordination Form via email to our PR agency immediately upon receiving your event confirmation to notify us of new items launching at the event. This information will allow our experts to understand and share as appropriate your company news with select media trade media outlets as part of our regular PR media outreach efforts. Onsite, you may bring your press kit and company information to the press office.



4. BEAUT-E ZONE
   Top US beauty bloggers will be present daily onsite during the event to view submissions from show exhibitors for the CPNA Daily Best in Beauty. At the conclusion of each day, the beauty bloggers will select their 'picks' for CPNA Daily Best in Beauty and post their selections on their respective websites and blogs for a consumer audience of +70 Million. You will need to go onsite to visit each of the bloggers at their meeting booth!



5. 1-TO-1 BEAUTY MATCHMAKING
   All exhibitors are given 50 free meeting requests or messages to use through the 1to1 Beauty Matchmaking portal. Please note that meetings must be confirmed by attendees in order for the meeting take place. This is a free service offered by show management to maximize your potential sales and give you pre-determined appointments during CPNA. www.1to1beautymatchmaking.com



6. DIRECTORY LISTING
   The Official Show Directory is offered free of charge to all visitors, exhibitors and members of the media in attendance. Your company listing is free; make sure to update your information in the Exhibitor Log-In Section online so that the information printed is accurate. Please be sure to do this by May 1st at the latest! Upgrade your listing as well by adding highlights, bold characterizations, outlining boxes, etc. to enjoy enhanced visibility during the event.



7. BEAUTY MATCH LISTING
   The searchable online directory is free to all Cosmoprof North America website visitors. It allows visitors to search exhibitors according to various criteria before and during the event. Check your company profile to ensure accuracy and listing by reviewing your online Exhibitor Profile.



8. INTERNATIONAL BUYER PROGRAM
   Both international and domestic exhibitors can enroll in this program and team up with Cosmoprof North America to actively pursue opportunities to meet pre-qualified buyers from emerging markets. Domestic exhibitors may also enroll in a similar opportunity organized and carried out by foreign trade specialists from US Commercial Service. For more details contact cpna@cosmoprofnortamerica.com.

1. SHOW DIRECTORY
   The Official Exhibit Directory provides complete contact information on all the exhibiting companies. This Directory is offered complimentary to over 25,000 expected visitors, members of the press and more than 800 exhibitors during the show.
   
   This directory remains an informational source of reference throughout the year. Purchasing an advertisement in this publication ensures your company exposure to all attendees, as well as year-round exposure. Listing is complimentary to all exhibitors.
   
   Upgraded listings are available for purchase. Prime advertising space sells out quickly; be sure to reserve now!



2. BAG INSERTS
   Place your product/sales literature right in the hands of the beauty industry professionals. Tote bags contain everything attendees need onsite including a show directory and expo hall map.
   
   Attendees go through these bags looking for show specials so be sure to add a little incentive to your advertisement to drive them to your booth. All inserts are subject to organizer's approval.



3. SPONSORED BADGE LANYARDS
   Attached to every badge and sported by attendees and exhibitors, your company's name (as well as logo, when possible) will be visible to all. The first 5,000 attendees will receive a lanyard.



4. CPNA FEATURED EXHIBITOR PRODUCT SHOWCASE
   LIMITED TO 20 EXHIBITORS – ONE PER COMPANY
   
   Placed strategically along the Bayside Foyer in the Mandalay Bay Convention Center, the glass showcases come complete with company logo, and will allow all attendees the first look at the products you have to offer on the expo floor. The visibility and placement are an invaluable tool for featured exhibitors. Exhibitors are responsible for product display. Management is responsible for assigning the showcase location. This promotion sold out in two weeks at CPNA 2012!



5. FREESTANDING SIGNAGE AND SITUATION MAPS
   A) Increase your visibility with single or double sided signs that are strategically placed throughout the show floor lobby and registration areas. Viewed by over 25,000 visitors of the show, these signs provide unsurpassed marketing exposure.
   
   B) Place your logo pointing at your booth location on the situation maps located around the show floor. Availability is limited to only 4 signs on trade show floor.



6. DEDICATED EMAIL BLAST
   Create and submit your own HTML designed email blast with customized message to be sent out to Cosmoprof North America database of pre-registered visitors and qualified leads.
   
   Email developed and designed by exhibiting company.



7. CPNA E-NEWSLETTER SPOTLIGHT
   The Cosmoprof North America E-Newsletter is sent out on a regular basis to a qualified database of business professionals and pre-registered attendees of up to 20,000 with event updates. Each newsletter spotlights up to four exhibiting companies; if you are interested in being featured you may submit a brief paragraph of 50 words or less, your company's logo and URL plus a JPEG photo of your key item – email all the items requested to cpna@sogecosamericas.com.



8. HOTEL ROOM DROPS
   Mandalay Bay Hotel will distribute your magazine, product, flyer, newsletter, deal sheet, etc. to every room in the participating hotel block. Want to distribute to only attendees and not exhibitors?
   
   Easily done! Would you like to distribute to exhibitors only? Again, easily done.
   
   Prices will vary based on item type dropped in each room. Item type required for a quote.



9. CUSTOM SPONSORSHIPS
   Contact us to achieve the most for your sponsorship dollars. CPNA will work with you to arrange a custom sponsorship catered to your budget. Examples of custom sponsorships are hotel room key cards, water bottles, registration sponsorships, etc.

The online portal www.1to1beautymatchmaking.com helps registered attendees connect with exhibitors before, during and after the event. 1to1 beauty matchmaking comes packed with easy-to-use tools which have been created to help show attendees to plan in advance. This matchmaking tool enhances the business-to-business aspect of the event by allowing keyword searches; purchase a top listing to ensure enhanced visibility.

1. PRODUCT CATEGORIES
   Ensure that any attendee searching for a specific product category sees your online listing; purchase up to 5 product categories to obtain search listing.



2. PRODUCT KEY WORDS
   Buy a product keyword based on your product and company focus; results are displayed in the Attendee Portal page. The keyword can be anything of your choosing that best describes your product offering i.e. 'organic shampoo'.



3. ATTENDEE DIRECT CONNECT
   Select 50 pre-registered attendees based on company name and email directly to those attendees a text email such as an invitation to visit your booth through the 1-to-1 beauty matchmaking portal. Limit 500 emails; you can purchase in increments of 50 emails.



4. SPOTLIGHT AD ATTENDEE PORTAL SITE
   Sponsor the spotlight ad placed on the left column of Attendee Portal in the welcome landing page; size is 180 x 150. The image and materials must be sent to us according to the specs provided no later than May 10th, 2013. Limited to 10 advertisers per show cycle.



5. SKYSCRAPER BANNER AD ATTENDEE PORTAL SITE SPONSOR
   Sponsor the largest tower ad positioned in the masthead area of the Attendee Portal in the welcome landing page; size is 468 x60. The image and materials must be sent to us according to the specs provided no later than May 10th, 2013. Limited to 5 advertisers per show cycle; links to any URL provided and can be animated.



6. CPNA 1-TO-1 BEAUTY MATCHMAKING SPONSOR
   This is the only ad masthead displayed on both the homepage attendee and exhibitor portal that all registered attendees use to pre-plan their visit; size is 468 x 60. The image and materials must be sent to us according to the specs provided no later than May 10th, 2013. Limited to 1 advertiser per show cycle.



7. CPNA ONLINE EVENT MAP LOGO BRANDING
   Your company logo will appear directly on the online attendee floor map display used by registered visitors. Offer available to exhibiting companies with booth sizes of 6 SQM X 6 SQM or larger; logo size depends on the booth size. The logo image must be sent to us according to the specs provided no later than May 30th, 2013.



8. VIDEO UPLOADS
   Videos enhance a listing and support your marketing efforts. Videos are limited to 25MBs of space per video.



9. COMPANY NEWSREEL UPLOADS
   News about your exhibiting company shared with pre-registered visitors online can dramatically enhance your visibility and support your marketing efforts. News can be either a new product launch announcement or a new brand introduction. Send to us your news item and we will post it online so all pre-registered attendees may access it on the NewsReel Page.

1. MOBILE SHOWROOM
   Place all of your company information at the buyers' fingertips! The Mobile Showroom shares your basic company information and gives buyers preferred access to your information including:
   
   • Company name, logo and photo
   • Booth number with link to your location on the map
   • 200 word description
   • Full contact information with URL, phone and email
   
   
   Your Mobile Showroom makes you stand out!
   Enjoy:
   • Company highlighted in all listings and search results
   • Company listed in Featured Exhibitors section
   • Mobile Showroom listed in Featured Products and Show Specials sections
   • Booth highlighted on the show floor map
   • Your content is fully indexed and searchable
   • Up to three Featured Products with photos and descriptions
   • Up to three Show Specials with photos and descriptions
   
   
   With interactive features from your personalized showroom, buyers can:
   
   • Book an appointment to meet you during the show
   • Get directions to your booth with one simple touch
   • Add your company to their Agenda



2. HOME PAGE BANNER
   (LIMITED TO 4 EXHIBITORS)
   
   Our most exclusive banners ensure that your brand message will be seen on attendees' very first use of the app. High Visibility! For over 12 months your banner ad will be prominently displayed on our app's home page.
   
   Benefits:
   • Maximum exposure: users will see your brand message several times a day
   • Package includes a free Mobile Showroom
   • One-touch access to your Mobile Showroom
   • Access to your booth on the map
   • Increases the number of visits to your Mobile Showroom



3. ROTATING BANNER
   (LIMITED TO 12 EXHIBITORS)
   
   Rotating banner sponsorships get the most views in the app overall. With high click through rates and limited availability, rotating banners give companies more exposure in our app and 20 to 60 times more traffic to their mobile showrooms.
   
   Benefits:
   • Your banner displayed in multiple locations for increased exposure
   • Includes a FREE Mobile Showroom
   • One-touch access to your Mobile Showroom
   • Access to your booth on the map
   • Dramatically increase to the number of visits to your Mobile Showroom



4. PRODUCT CATEGORY BANNER
   (LIMITED TO THREE EXHIBITORS IN ROTATION PER CATEGORY)
   
   Stay on top of your chosen Product Category! Category banners allow you to hone in on customers who are looking for products and services just like yours. Be the very first company seen in your sponsored category and get 20 to 50 times more app traffic than your competitors. Limited to a maximum of three companies per category on rotation, these banners get you the most qualified buyers.
   
   Benefits:
   • Your company's ad stays at the top of your chosen category
   • Guaranteed exposure with highly qualified buyers
   • Highly exclusive: limited to three banners in rotation per category
   • Full color banner that links to your Mobile Showroom (included)



5. SPECIAL ANNOUNCEMENTS
   (LIMITED TO SIX EXHIBITORS PER DAY)
   
   Broadcast your special announcement directly to all users of the CPNA 2013 Mobile App. Give your company the extra boost it needs at the right time. Create your special announcement with pictures and up to 200 words to reach and engage your attendees during the show.
   
   Benefits:
   • Reach more than 60% of attendees using the app (open rate)
   • Schedule the exact date and time your message is sent
   • Direct the attendee to your mobile showroom on the app
   • Direct the attendee to your booth on the map



6. TITLE SPONSOR
   (LIMITED TO SIX EXHIBITORS PER DAY)
   
   Make the app YOUR app ... and reap the rewards Become the CPNA 2013 Mobile App Title Sponsor and get maximum exposure within the app as well as in all communications related to the app—in print, on signage, and in digital form. As the Title Sponsor, your company will be in the spotlight the entire show and always just a touch away!
   
   The CPNA 2013 Mobile App Title Sponsor package includes:
   • Your logo on the "intro splash screen" and during the sign-in process
   • An exclusive banner on the "Maps" page—one of the most visited pages!
   • One Home Page Banner (one of four exclusive spots)
   • Two Push Notifications during the show
   • One pre-show message welcoming users when they first use the app
   • Your company name included on appropriate onsite signage
   • Your company name included on all app-related communications to attendees
   • Sponsor logo on www.cosmoprofnorthamerica.com Web page outlining the app