Participation in an established and reputable trade show allows the opportunity to make international connections and find distributors from abroad. International markets provide growth opportunities when the domestic market stagnates. Finding international qualified contacts at a domestic trade show event is an economical opportunity as it precludes smaller companies from spending time and finances traveling abroad.

The organizers of Cosmoprof North America seek and bring qualified international buyers at the show and facilitate one on one meetings in private areas for all exhibitors who match the buyer criteria. All Cosmoprof North America exhibitors are qualified to participate in this FREE program and all exhibiting companies are presented to and introduced to the buyers.

In 2009, 214 face-to-face meetings took place in the course of 2 days involving 91 exhibiting companies and 140 international buyers coming from Australia, Brazil, Burkina Faso, Canada, Columbia, Denmark, Ghana, India, Kenya, Mexico, Romania, Senegal and Uruguay.