EXHIBITOR:
Program concept relies on featuring a lineup of new domestic brands just being launched to market alongside “Beauty Imports” -international brands established abroad but not yet available in the US marketplace.


RETAILER:
This innovative program is created specifically for fashion forward retailers seeking new comers to beauty poised to become the next “it” brand.

National or local specialty store prestige retailers who understand what it takes to build a new brand, can work with small companies to build their volume, fine tune marketing & merchandising strategies.

• Discover Beauty Session: 15-minute brand presentation in front of elite US retail buyers
• 12 SQM special decorated lounge space
• 1 full page 4-color advertising page placed in Cosmoprof North America show directory distributed complementary to all show attendees

PRESHOW PROMOTION:

• 1 dedicated email blast featuring DB exhibitors to US retailer database
• 1 Press Release introducing all DB exhibitors to the CPNA media list
• Automatic enrollment in the Discover Beauty Award program

SHOWTIME PROMOTION:

• 2 tickets to "Discover Beauty" Award Cocktail Reception
• Reserved seating for WWD Retailer Conference Guaranteed
• Brand promotion on the Cosmoprof North America website

Package Total Cost: $7,875

[Please note that brands are pre-selected to ensure retailer criteria needs are met. Limited space availability.]

Discover Beauty Space
It all starts out with a special dedicated show floor section strategically located to allow maximum visibility and foot traffic. Signage and special floor markers are posted to draw visitors.

Each booth is tastefully designed and fully furnished in a clean white modern lounge type setting.

Discover Beauty Booth Includes:

• 1 glass tall showcase
• 1 white free-standing shelving unit
• 1 long white table
• 1 standing lamp
• 1 table lamp
• 2 sets of stackable corner tables
• 1 pillow
• 1 white leather seating couch
• 1 white leather ottoman
• White carpet
• Electric supply
• 2 Vertical fascia names

Discover Beauty Private Meeting Room Space

The unique selling proposition is access to your own dedicated semi-private meeting room space located adjacent to the Discover Beauty space with monitored access for pre-scheduled appointments only.

• Dedicated meeting room space can be customized to allow for maximum impact during the one-on-one buyer meetings.
• Meetings are scheduled over the course of one day to optimize time for both buyers and exhibitors.
• Each meeting is timed with 15 minutes dedicated for each exploratory meeting.
• Buyers rotate from meeting spaces going from one exhibitor company to the next according to pre-set schedule.

Discover Beauty Private Meeting Room Description:
approximately 9 SQM with 8 ft white walls

• 4 chairs total per space
• 1 table
• 1 easel
• 1 tissue box
• 1 trash can
• Brand name signage / logo provided.

For more information contact Daniela Ciocan.