Boutique Presentation

The groundbreaking new project – a first for the trade show industry!

Exhibitors can gain additional brand exposure during the event, get extra buzz and secure many more leads to prospect to after the show!

Onsite Presentation

BOUTIQUE is an open area on the show floor located in the Professional Beauty section open to all attendees, setup as a sampling bar showcasing deluxe premiums size samples from 20 brands.

Samples & Brands

This exclusive area is open to only 20 exhibiting brands. The samples and brands included in BOUTIQUE will be selected by the organizers.

The "high end" box and wrapping materials are provided by HCT Packaging, the official sponsor of BOUTIQUE.

Gift Box & Donations

Attendees can select 7 samples therefore curating their own personalized box; the samples will be carefully wrapped in a high end gift box at the wrapping station.

From July 24 - July 26, 2016, $10 from the sale of each sample box will be donated to PBA Foundation. A $15,000 donation was given to City of Hope after the 2015 event.

Buzz & Press Release

See the buzz that this project is already getting…
Click Here

Interested in learning more about the program?

For participation inquiries please email:


Toni Davis
800-468-2274 x3443

Ebony King
800-468-2274 x3429
Angela Kimble
800-468-2274 x3432


Patrizia Necchi
+39 02 454-708-207
Chiara Santi
+39 02 454-708-218