If you are looking for new and exciting cosmetic brands, the Discover Beauty area is the best place to find them. The Discover Beauty section features a lineup of brands just being launched to market alongside "Beauty Imports" - international brands established abroad but not yet available in the US marketplace.

The Discover Beauty program is an exclusive initiative of CPNA. Pulling talent from all around the world, these brands are vying to become "the brand to watch" at this year's show.

One-on-one exploratory meetings will be held between brand creators and specialty retailers in a private setting but you are invited as well to come and discover all the participating brands throughout show hours.

The "in the know" retail community comes together to rejoice in the creation of a special program that answers their unique needs.

Join us and see beauty trends from all corners of the globe in one special designated location in Cosmetics & Personal Care Pavilion.

Interested in learning more about the program?
For participation inquiries please email