If you are looking for new and exciting cosmetic brands, the Discover Beauty area is the best place to find them. The Discover Beauty section features a lineup of brands just being launched to market alongside "Beauty Imports" - international brands established abroad but not yet available in the US marketplace.

The Discover Beauty program is an exclusive initiative of CPNA. Pulling talent from all around the world, these brands are vying to become "the brand to watch" at this year's show.

One-on-one exploratory meetings will be held between brand creators and specialty retailers in a private setting but you are invited as well to come and discover all the participating brands throughout show hours.

The "in the know" retail community comes together to rejoice in the creation of a special program that answers their unique needs.

Join us and see beauty trends from all corners of the globe in one special designated location in Cosmetics & Personal Care Pavilion.

Interested in learning more about the program?
For participation inquiries please email



Returning for a 9th year, Discover Beauty has unearthed several remarkable new products with the expectation that they will be added to the current marketplace. The event organizers are proud to announce the hand-selected brands that will be part of Discover Beauty 2014. This line-up includes hidden gems from across the globe – each one adding value, solutions, and excitement to the show and to the most important part of the equation – the consumers.

Balanced Guru

Balanced Guru is passionate about wellness and how it translates to all aspects of beauty. We offer only USDA Certified Organic skin, hair, body, spa and energy products, formulated based on ancient eastern wisdom and modern scientific research. You're already beautiful, but we can help you find a way to maintain and nourish your beauty inside and outside.


Cane+Austin skincare treatments, developed by dermatologist CraigAustin MD, deliver proven, positive results for smoother, healthier, and younger looking skin. Using advanced Glycolic Acid naturally derived from pure sugar cane, Cane+Austin provides the medical-grade results of a clinical treatment. It is gentle, easy to use, and is the most effective at-home treatment available.


Get glowing naturally with clariSEA's simple yet effective sea salt solutions for problem skin. Founded during Alison Carton's struggle with all types of breakouts, clariSEA develops naturally powered treatment products for the face and body. See and feel the benefits as you soak, cleanse and buff your way to clearer, healthier skin.

Daily Concepts

We are individuals who think about the present, the world, our neighbors, and the future to deliver daily concepts and exceptional everyday bath and spa products.

Doll Face

Doll Face was born in the shadow of the famed Hollywood sign by a team of beauty "creationists" who have crafted a potent, clean skincare brand with modern ethos inspired by the glamour and style of retro Hollywood. the POWER of PRETTY.

Dr Russo Sun Protective Skincare

Dr Luca Russo, MD has developed a breakthrough skincare regime based on reducing UV exposure, increasing broad spectrum SPF consumer compliance and preventing premature ageing. Dr Russo Sun Protective Skincare is based on an exclusive, globally patented, wash on technology and delivery system that features the first FDA approved facial cleanser, shower gel and hand soap with broad spectrum SPF 30.

L'eclisse Cosmetics

L'eclisse natural makeup and skin care use nature's finest ingredients to celebrate the prettiest package of all—you. Made from the purest raw minerals and the highest-grade formulations, our products are proudly crafted in the U.S.A and created with love to enhance your unique natural pretty.


FABY is a project based on principles that mix tradition and innovation. Over 30 years of experience in Fashion and Cosmetics business developed by a 100% Italian Family Company.


The first physician strength, dermatologist developed, natural skincare line in the industry. Highly efficacious, non-prescription skincare solutions that utilize state-of-the-art technologies with active plant cells and anti-oxidant rich botanicals.


JUARA is where herbal tradition meets botanical science. Inspired by the ancient beauty secrets and botanical remedies of the Indonesian archipelago, JUARA draws from the practice of a time-honored herbal tradition called JAMU and the best of modern science to develop products that promote the skin's natural balance and radiance.


Hailing from the Emerald Isle, KARORA is a multi-award winning botanical bronzing range with skincare status - whether a seasonal tan chaser or full time fake tanner women instantly fall in love with our bright and flirtatious products, infused with the unexpected, brimming with skin caring botanicals and formulae free from nasties! We empower bronzers!

Skin Research Laboratories-neuLASH Cosmetics

Skin research laboratories brings a scientific approach to beauty. We combine edge technology with innovative and essential peptides, proteins, vitamins and conditioning ingredients to create targeted beauty care treatments.


or nearly a decade LifeCell has been creating innovative clinical skin care products. The key strength behind the LifeCell brand is our dedication to manufacture and provide consumers with safe and natural anti-aging alternatives by effectively combining high-quality ingredients that work together to improve the appearance of your skin.


Lightstim is a leading US manufacturer of LED Light Therapy products for the treatment of skin and wellness conditions including aging, acne, and pain. LightStim products have been used by licensed skincare professionals since 2001. Now this amazing handheld device is available at prestige retailer outlets.


Designed to amplify runway elegance and set the new standard in beauty, Londontown brings you kur, its luxe nail care system and lakur, its superior line of nail color. Infused with Londontown's proprietary florium complex remedy, Londontown's high-performance formulas synergistically bind hydrating botanicals with bold hues, improving nail quality and manicure length with every application.

ManCave Grooming

Wave goodbye to generic products and allow us to introduce ManCave, the supreme-performance, natural men's grooming range with a premium fragrance. ManCave replaces man-made chemicals with a precise amalgamation of natural ingredients from sustainable sources. The result is a high-performing natural men's grooming range free from skin-unfriendly ingredients.


MDSolarSciences™ was founded by Dr. Robert J. Friedman, whose experience with melanoma/skin cancer patients inspired him to create safe, efficacious sun care and sun repair products for everyday use. Our products provide safer broad spectrum UV protection, help prevent photo aging and skin cancer, and help repair sun-induced skin damage.

Men Rock

Men Rock, a premium UK collection of shaving and beard grooming products, is best suited to guys who know exactly what they want and don't need celebrity endorsements to confirm it. Straight, Double Edge Razors and Beard Balms sit alongside Shave Creams and oils in a complete shaving and beard care range.

NAOBAY Natural & Organic

We believe we have to look forward to purity and security of organic beauty products as well as innovation backed up with originality. Our exclusive packaging made of wood which you can feel when using the product combined with our fine scents and textures and our active ingredients makes it outstanding.

Royal Apothic

Royal Apothic has quickly become one of the fastest growing beauty and fragrance brands in the US. With a dedicated cult of fans, the fragrances and products have become must- haves for the sophisticate wanting quality products in beautiful packaging. Whether bought for one's self or given as a gift, the entire line is an exercise in modern indulgence.

Static Nails

Static Nails concentrates on adult nail product innovation fulfilling unmet wants and needs. Using the highest-grade materials fused with patented technology, Static Nails created the world's first reusable manicure. The high-end pop-ons can be reapplied multiple times, painted or shaped without damaging the original design or natural nail, lasting 18 days per wear.


TruActivs is a boutique beauty lab dedicated to creating premium products for skin and hair. Our insider access to cutting-edge developments allows us to deliver potent formulations with maximum levels of active ingredients for unrivaled results.

TRUE Isaac Mizrahi

Isaac Mizrahi brings his colorful personality to the cosmetic world with his skin care and full color cosmetics collection, TRUE Isaac Mizrahi. The legendary designer and "King of Color" teamed up with the spa experts at Being True Cosmetics to create a high-performance line that is packed with designer color.

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