The Cosmoprof Trends Report: Las Vegas 2023
Each year, Cosmoprof presents its official CosmoTrends Report to highlight directional products from Cosmoprof North America exhibitors, serving as an iconic roadmap for show attendees. Join BEAUTYSTREAMS for an exclusive insight into the 2023 CosmoTrends Report and discover what’s new this year from emerging brands to innovations in different beauty categories..
Regular Price: Complimentary for all attendees
Prestige Beauty: Industry Growth and Opportunities
The beauty industry continues to deliver on its promise to consumers, resulting in growth. How is 2023 shaping up? Through her industry expertise and insights, Larissa Jensen, Vice President and Beauty Industry Advisor, will breathe life into NPD’s global beauty point-of-sale results for brick-and-mortar and e-commerce, coupled with NPD’s coverage of 20 other industries, to explore the retail forces and consumer behavior trends shaping the beauty industry. NPD can help you anticipate the changes, and identify opportunities, in the year ahead
Speaker
Larissa Jensen | Vice President, Beauty Industry Advisor, The NPD Group
Regular Price: $85
The Future of Scents & Sensitivities
Our love affair with fragrance began at the start of time. Scents and sensitivity have been the bywords for how we explore and determine how we really feel about nature, our romantic partners, and even what’s on our bathroom counters. However, in this modern world, fragrance is more than the signature of a rose or the promise of lavender. It can be, for those who read labels carefully, a red-flag term that signals possible biosimilar ingredients, phthalates, and much more. What’s the real deal? How to navigate the ever-evolving world of biotech fragrance breakthroughs? What’s safe? What’s not–and how is an increasingly sensitive consumer going to react? We’ll explore the issues and the options, the history and the future in this Discover Green session.
Moderator
Mary Bemis | Founder & Editorial Director, Insider’s Guide to Spas
Regular Price: $85
How Sexy Are Your Claims
Emotional claims from “women like me” sell products far more effectively than brand marketing-speak or cold clinical claims. Peer-generated product reviews, claims from consumer studies on package, website, in-social and on Sephora and Ulta’s product pages – all are proof points consumers demand to see before buying something new.
Are your claims sexy enough to catch her eye? Importantly, how do they compare to your competitors’? Is 94% of women agree skin feels moisturized a strong claim for your serum? Where is the tipping point on the claims scale that turns interest into buying?
Attend this session to understand the how-to’s of garnering strong consumer perception performance and preference metrics to catapult your brand to the top of her must-have list. Hear from beauty brands and testing firm The Benchmarking Company (TBC) on the critical need to benchmark your claims against your competitors’ to best position your products for sell-in and sell-through.
Know the Benchmarks: In this session, attendees will be privy to the benchmarks derived from hundreds of claims tests conducted on hair care, skincare, body care, makeup, personal care, devices, wellness products and supplements. You’ll learn:
- What makes a claim strong and impactful
- The importance of competitive claims benchmarking
- Why words matter; targeted claims wording for specific audiences
- How claims can be used to drive demand and explode sales
Speaker
Denise Herich | Co-founder & Managing Partner, The Benchmarking Company
Jennifer Stansbury | Co-Founder and Managing Partner, The Benchmarking Company
Regular Price: $85
The New Face of Beauty
Join Spate co-founder Yarden Horwitz for a data-driven presentation on “The New Face of Beauty,” exploring the latest Google search and TikTok trends in the beauty category. Over the last few years, the consumer has become more informed and educated on beauty solutions from skincare to makeup and haircare, and this presentation will cover the impact of these new trends on consumer demand. With actionable strategies for brands to stay ahead of the competition and better connect with their audience, this presentation will include insights on consumer language, product positioning, and product development for your brand.
Moderator
Yarden Horwitz | Co-founder, Spate
Regular Price: $85
What it Takes to Make Mass Work
Once upon a time, securing distribution in a luxury department store was coveted and newsworthy. Fast-forward to 2023, the rules of beauty distribution have changed, making securing shelf space at Walmart and Target big news. This paradigm shift has mass retailers tapping into indie beauty innovation in the high-stakes race to own a piece of the beauty consumer’s wallet. Everything is bigger at mass the revenue, the door count, the inventory, and the marketing spend. The big opportunity also comes with big risks. Learn from indie founders that have scaled up and made mass work.
Moderator
Kelly Kovack | CEO & Founder, BEAUTYMATTER
Regular Price: $85
The Rise of Indie Beauty
As the beauty industry continues to evolve, consumers are increasingly looking to startup and indie brands to meet their beauty needs. Indies are able to move quickly and adapt and innovate in an ever-changing market to offer consumers relevant and exciting products. We will explore how indies have changed the beauty landscape, including the DTC distribution model, social media awareness, a focus on ingredients, and the increasing focus on niche needs in beauty. We are seeing that many indies are finding growth by focusing on their unique voices that are solving niche and sometimes previously ignored needs, such as aging beauty, curly/coily haircare, men’s personal care, sexual wellness, acne acceptance and more. As a result, many indie brands are being acquired by the large beauty companies, as they look to remain relevant with today’s consumer.
Moderator
Anna Mayo |VP, NielsenIQ Beauty Vertical
Regular Price: $85